National Beverage Corp. vs ProShares UltraPro QQQ ETF — how do they compare? National Beverage Corp. trades at $30.63 (market cap $2.89B), while ProShares UltraPro QQQ ETF trades at $75.03. The key difference: ProShares UltraPro QQQ ETF is trading nearer its 52-week high, National Beverage Corp. nearer its low. Which is the better fit depends on your goals.
| FIZZ | TQQQ | |
|---|---|---|
Market Cap | $2.89B | — |
Sector | Consumer Cyclical | Leveraged / Inverse |
52-Week High | $46.75 | $87.22 |
52-Week Low | $30.53 | $37.89 |
Enterprise Value | $2.60B | — |
Signals from Pluang's Aura AI — not financial advice
FIZZ trades at $30.45, down 1.9% on the day, with a bearish technical signal and recent earnings misses. Revenue has stagnated around $1.2B annually, though net income margin improved to 15.56% in 2025. The company announced a special dividend of $3.25 per share, payable in July 2026, but faces declining LaCroix volumes and muted growth prospects.
The outlook is cautious due to stalled growth and bearish analyst sentiment, with 50% of coverage rating Sell. Risks include competitive pressures and weak volume trends, though the dividend provides some shareholder return. Upside appears limited without a clear catalyst for revenue acceleration.
TQQQ trades at $74.96, up 1.59% with a bullish technical signal supported by moving averages. The leveraged ETF shows strong momentum from AI-driven tech sector performance, though oscillators indicate neutral short-term sentiment. Recent institutional buying activity and positive media coverage highlight continued investor interest in Nasdaq-100 exposure through this 3x leveraged vehicle.
The outlook remains positive given robust tech earnings and AI infrastructure spending, but volatility decay and leverage risks require careful position sizing. TQQQ offers amplified Nasdaq-100 returns during bull markets but faces significant downside risk during market corrections, making it suitable for tactical rather than long-term holdings.
Trailing returns across standard periods
National Beverage Corp is one of the top 10 non-alcoholic beverage companies in the U.S. Its portfolio skews toward functional drinks (that is those purporting to offer health benefits) and is anchored by the popular LaCroix sparkling water trademark. Other offerings include Rip It energy drinks, Everfresh juices, and soda brands like Shasta and Faygo. The firm controls most of its production and distribution apparatus, with very little outsourcing. In terms of go-to-market, it uses warehouse distribution for big-box retailers, direct-store-delivery for convenience stores and other small outlets, and food-service distributors for the food-service channel (schools, hospitals, restaurants). It is controlled by chairman and CEO Nick Caporella, who owns over 73% of the common stock.
Read more on FIZZ →TQQQ is a leveraged ETF that seeks daily investment results, before fees and expenses, that correspond to three times (3x) the daily performance of the Nasdaq-100 Index. It is one of the most liquid and actively traded instruments in the market, designed for sophisticated traders to amplify short-term bullish exposure to large-cap non-financial growth stocks, predominantly in the technology and communication sectors.
Read more on TQQQ →