Firy Inc. vs ProShares UltraShort Bloomberg Natural Gas ETF — how do they compare? Firy Inc. trades at $11.97 (market cap $196.97M), while ProShares UltraShort Bloomberg Natural Gas ETF trades at $25.77 (market cap $115.44M). The key difference: Firy Inc. is the larger of the two by market cap, and Firy Inc. is trading nearer its 52-week high, ProShares UltraShort Bloomberg Natural Gas ETF nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Firy Inc. for 13 Days and ProShares UltraShort Bloomberg Natural Gas ETF for 10 Days on average.
| FIRY | KOLD | |
|---|---|---|
Market Cap | $196.97M | $115.44M |
Volume | 155,239 | 6,626,046 |
Sector | Technology | Leveraged / Inverse |
52-Week High | $13.10 | $49.39 |
52-Week Low | $2.28 | $13.58 |
Typical Hold Time | 13 Days | 10 Days |
Enterprise Value | $165.57M | — |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $12.02, down 3.69% on the day, with a bullish technical signal from moving averages but mixed earnings performance. The company shows a high gross margin of 87.76% but negative net income margin of -60.23% and significant cash burn. Recent developments include a $719 million legal victory and board additions, though revenue has declined from $270M in 2022 to $104M in 2025.
The outlook remains challenging with persistent losses and cash burn offset by potential from legal wins. Investment opportunity exists if the company can monetize legal judgments and stabilize operations, but risks include continued operational losses and uncertainty around cash flow sustainability.
KOLD is trading at $24.84, down 5.8% over the past 24 hours amid bearish technical signals. The stock faces strong selling pressure with moving averages indicating a bearish trend and oscillators in neutral territory. Recent news highlights natural gas market volatility driven by record production levels and geopolitical tensions in the Middle East affecting energy commodities.
The outlook remains challenging with technical indicators pointing to continued downward pressure. Investment opportunities may emerge if the stock finds support near current levels, but risks include ongoing natural gas price volatility and geopolitical uncertainties. The bearish technical setup suggests cautious positioning is warranted until clearer fundamental catalysts emerge.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →KOLD is an inverse leveraged ETF that seeks to provide two times (2x) the inverse daily performance of the Bloomberg Natural Gas Subindex. It is designed for investors looking to profit from falling natural gas prices.
Read more on KOLD →