Ford Motor Company vs WD 40 Company — how do they compare? Ford Motor Company trades at $14.17 (market cap $56.50B), while WD 40 Company trades at $254.9 (market cap $3.35B). The key difference: Ford Motor Company is far larger — about 16.9× WD 40 Company's market cap, and Ford Motor Company pays the higher dividend (4.23%). Which is the better fit depends on your goals.
| F | WDFC | |
|---|---|---|
Market Cap | $56.50B | $3.35B |
Sector | Consumer Cyclical | Technology |
52-Week High | $17.44 | $264.91 |
52-Week Low | $10.82 | $187.52 |
Enterprise Value | $185.53B | $3.40B |
Dividend Yield | 4.23% | 1.64% |
Signals from Pluang's Aura AI — not financial advice
Ford (F) trades at $14.09, up 1.15% today, with a bullish technical signal from moving averages and a consensus analyst price target of $15.00. Recent earnings show volatility with Q1 2026 beating expectations but Q4 2025 missing, while revenue grew to $187.27 billion in 2025. The company maintains strong cash flow from operations at $21.28 billion and announced a $0.15 dividend for H1 2026, though net income was negative at -$8.18 billion due to high costs.
Ford's outlook is mixed, with opportunities from EV expansion and labor stability, but risks include profit margin pressure and rising debt. Analysts are cautiously optimistic with 34% buy ratings, yet investors should weigh competitive threats and macroeconomic headwinds against the stock's low P/E of 11.84 and dividend yield.
WDFC trades at $257.99, up 3.56% with strong technical momentum showing bullish signals across moving averages and oscillators. The company delivered impressive Q2 2026 earnings of $2.33 per share, beating estimates by 47%, while maintaining solid profitability with 13.22% net margins. Recent news highlights WD-40's brand strength and consistent performance, with the stock appearing on Zacks' Strong Buy list on July 15, 2026.
The outlook remains positive given strong earnings momentum and brand dominance, though elevated valuation metrics (P/E 37.88) and margin pressure from rising costs present risks. Analyst consensus leans neutral with 71% hold ratings, suggesting cautious optimism about the company's steady growth trajectory amid competitive and inflationary challenges.
Trailing returns across standard periods
Latest headlines on both assets
Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →