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Compare Ford Motor Company (F) vs The Coca-Cola Co K (KO) Price & Performance

Ford Motor CompanyTrade
The Coca-Cola Co KTrade

Price performance (Past 24H)

Key statistics

Ford Motor Company vs The Coca-Cola Co K — how do they compare? Ford Motor Company trades at $12.3 (market cap $48.33B), while The Coca-Cola Co K trades at $87.4 (market cap $369.24B). The key difference: The Coca-Cola Co K is far larger — about 7.6× Ford Motor Company's market cap, and Ford Motor Company pays the higher dividend (4.95%). Which is the better fit depends on your goals — on Pluang, investors hold Ford Motor Company for 104 Days and The Coca-Cola Co K for 154 Days on average.

FKO
Market Cap
$48.33B$369.24B
Volume
33,572,15912,951,290
Sector
Consumer CyclicalConsumer Staples
52-Week High
$17.44$91.99
52-Week Low
$11.21$66.37
Typical Hold Time
104 Days154 Days
Enterprise Value
$180.29B$396.42B
Dividend Yield
4.95%2.47%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Ford Motor Company

Ford Motor Company (F) trades at $12.125, down 1.22% with a bearish technical outlook. The company reported mixed quarterly results, beating Q1 and Q2 2026 EPS estimates but missing Q4 2025. Recent news highlights a 6.6% Q3 sales decline due to model phase-outs and supplier issues affecting F-150 production. Cash flow improved in 2025 with $560M net inflow, but profitability remains challenged with negative net income margin of -3.93% and ROE of -18.31%.

Ford faces headwinds from declining sales and profitability challenges, though analyst consensus remains cautiously optimistic with a $15.90 price target. The stock offers value with low P/S (0.26) and P/E (11.21) ratios, but investors must weigh competitive pressures and execution risks against potential turnaround opportunities in hybrid vehicle adoption and commercial divisions.

The Coca-Cola Co K

Coca-Cola (KO) trades at $85.82, down 0.41% on the day, with a bearish technical signal despite strong fundamental performance. The company has consistently beaten earnings estimates in recent quarters, with Q2 2026 EPS of $0.97 exceeding expectations. KO maintains robust profitability with 61.89% gross margins and 28.56% net income margins, supported by steady revenue growth and a dominant market position.

The stock presents a compelling dividend opportunity with 64 consecutive years of increases, though technical indicators suggest near-term pressure. Analyst consensus remains bullish with a $95.75 price target, representing 11.6% upside potential. Key risks include regional demand divergence and high valuation multiples that may limit short-term appreciation.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

F
100% Buy0% Sell
Avg holding period · 104 Days
KO
41% Buy59% Sell
Avg holding period · 154 Days

Top news

Latest headlines on both assets

About Ford Motor Company

Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.

Read more on F →

About The Coca-Cola Co K

The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.

Read more on KO →