Expedia Group Inc vs Under Armour Inc Class A — how do they compare? Expedia Group Inc trades at $265.82 (market cap $32.06B), while Under Armour Inc Class A trades at $7.16 (market cap $2.89B). The key difference: Expedia Group Inc is far larger — about 11.1× Under Armour Inc Class A's market cap, and Expedia Group Inc pays a 0.66% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals.
| EXPE | UAA | |
|---|---|---|
Market Cap | $32.06B | $2.89B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $301.31 | $8.14 |
52-Week Low | $178.06 | $4.17 |
Enterprise Value | $30.97B | $4.52B |
Dividend Yield | 0.66% | — |
Signals from Pluang's Aura AI — not financial advice
Expedia Group (EXPE) trades at $266.28, showing modest daily gains of 0.24%. The stock exhibits a bullish technical signal, supported by strong earnings beats in recent quarters and robust revenue growth from $11.7B in 2022 to $14.7B in 2025. The company maintains high profitability with a 90.27% gross margin and recently announced a strategic partnership with Allegiant Travel Company, expanding its online travel agency network.
The investment outlook is positive with analyst consensus at $292.09, representing 9.7% upside potential. Key opportunities include continued travel sector growth and operational efficiency gains from recent technology investments. Primary risks involve macroeconomic sensitivity affecting travel demand and competitive pressures in the online travel market. The company's strong cash flow generation supports shareholder returns through dividends and potential buybacks.
Under Armour (UAA) trades at $6.61, down 2.07% on the day, with a mixed technical picture showing bullish moving averages but neutral oscillators. Fundamentally, the company reported a net loss of $201.27 million in 2025, with revenue declining to $5.16 billion, though recent quarters have shown some earnings beats. The stock is trading above the consensus price target of $5.96, with analyst sentiment leaning toward Hold.
The outlook remains challenging due to weak North American sales and margin pressure, but international growth and a new Dodge collaboration offer potential catalysts. Key risks include persistent revenue declines, high debt levels, and competitive pressures. Investors should weigh the company's brand strength against ongoing operational headwinds.
Trailing returns across standard periods
Latest headlines on both assets
Expedia is the world's largest online travel agency by bookings, offering services for lodging (75% of total 2021 sales), air tickets (3%), rental cars, cruises, in-destination, and other (15%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, AirAsia, and Vrbo. It has also expanded into travel media with the acquisition of Trivago. Transaction fees for online bookings account for the bulk of sales and profits.
Read more on EXPE →Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.
Read more on UAA →