Expedia Group Inc vs Shopify Inc. — how do they compare? Expedia Group Inc trades at $265.82 (market cap $32.06B), while Shopify Inc. trades at $124.59 (market cap $160.33B). The key difference: Shopify Inc. is far larger — about 5× Expedia Group Inc's market cap, and Expedia Group Inc pays a 0.66% dividend while Shopify Inc. pays none. Which is the better fit depends on your goals.
| EXPE | SHOP | |
|---|---|---|
Market Cap | $32.06B | $160.33B |
Sector | Consumer Cyclical | Technology |
52-Week High | $301.31 | $179.01 |
52-Week Low | $178.06 | $95.40 |
Enterprise Value | $30.97B | $154.76B |
Dividend Yield | 0.66% | — |
Signals from Pluang's Aura AI — not financial advice
Expedia Group (EXPE) trades at $266.28, showing modest daily gains of 0.24%. The stock exhibits a bullish technical signal, supported by strong earnings beats in recent quarters and robust revenue growth from $11.7B in 2022 to $14.7B in 2025. The company maintains high profitability with a 90.27% gross margin and recently announced a strategic partnership with Allegiant Travel Company, expanding its online travel agency network.
The investment outlook is positive with analyst consensus at $292.09, representing 9.7% upside potential. Key opportunities include continued travel sector growth and operational efficiency gains from recent technology investments. Primary risks involve macroeconomic sensitivity affecting travel demand and competitive pressures in the online travel market. The company's strong cash flow generation supports shareholder returns through dividends and potential buybacks.
Shopify (SHOP) trades at $125.68, up 0.75% today, with a bullish technical signal from moving averages and support at $124. The company reported strong revenue growth to $11.56 billion in 2025, though net income declined to $1.23 billion. Valuation ratios remain elevated, with a P/E of 121.13, reflecting high growth expectations. Recent news highlights analyst upgrades, including Jefferies raising its price target to $160 on July 13, 2026, citing AI commerce potential.
The outlook is positive, driven by AI integration and global expansion, but risks include slowing growth and high valuation sensitivity. Analyst consensus is bullish with a $150.08 price target, suggesting 19% upside. Investors should weigh robust fundamentals against competitive pressures and macroeconomic headwinds.
Trailing returns across standard periods
Latest headlines on both assets
Expedia is the world's largest online travel agency by bookings, offering services for lodging (75% of total 2021 sales), air tickets (3%), rental cars, cruises, in-destination, and other (15%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, AirAsia, and Vrbo. It has also expanded into travel media with the acquisition of Trivago. Transaction fees for online bookings account for the bulk of sales and profits.
Read more on EXPE →Shopify Inc. provides a cloud-based commerce platform. The Company offers a platform for merchants to create an omni-channel experience that helps showcase the merchant's brand.
Read more on SHOP →