Etsy Inc vs Intuit Inc. — how do they compare? Etsy Inc trades at $83.37 (market cap $8.14B), while Intuit Inc. trades at $293.5 (market cap $76.51B). The key difference: Intuit Inc. is far larger — about 9.4× Etsy Inc's market cap, and Intuit Inc. pays a 1.72% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | INTU | |
|---|---|---|
Market Cap | $8.14B | $76.51B |
Sector | Consumer Cyclical | Technology |
52-Week High | $85.74 | $807.39 |
52-Week Low | $44.05 | $255.07 |
Enterprise Value | $9.79B | $74.97B |
Dividend Yield | — | 1.72% |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
Intuit (INTU) trades at $294.79, up 4.38% today, with a neutral technical signal and bearish moving averages. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $12.8 exceeding expectations. Revenue grew to $18.83B in 2025, with a net income margin of 21.91%. However, the stock faces headwinds from multiple law firm investigations into securities fraud allegations related to TurboTax pricing, contributing to a significant stock drop from recent highs.
The outlook is mixed: strong fundamentals and a consensus price target of $422.88 suggest upside, but legal risks and negative sentiment pose near-term challenges. Investors should weigh robust profitability and AI-driven growth against regulatory scrutiny and competitive pressures in the fintech software space.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Intuit is a provider of small-business accounting software (QuickBooks), personal tax solutions (TurboTax), and professional tax offerings (Lacerte). Founded in the mid-1980s, Intuit controls the majority of U.S. market share for small-business accounting and DIY tax-filing software.
Read more on INTU →