Compare Estee Lauder Companies Inc (EL) vs Direxion Daily Semiconductor Bull 3X Shares (SOXL) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Estee Lauder Companies Inc vs Direxion Daily Semiconductor Bull 3X Shares — how do they compare? Estee Lauder Companies Inc trades at $82.38 (market cap $29.78B), while Direxion Daily Semiconductor Bull 3X Shares trades at $149.07. The key difference: Estee Lauder Companies Inc pays a 1.7% dividend while Direxion Daily Semiconductor Bull 3X Shares pays none, and Direxion Daily Semiconductor Bull 3X Shares is trading nearer its 52-week high, Estee Lauder Companies Inc nearer its low. Which is the better fit depends on your goals.
| EL | SOXL | |
|---|---|---|
Market Cap | $29.78B | — |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $119.61 | $300.77 |
52-Week Low | $67.23 | $23.99 |
Enterprise Value | $35.95B | — |
Dividend Yield | 1.7% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Estée Lauder (EL) trades at $80.86, down 0.36% on the day, with a bearish technical signal and recent earnings beats. The stock shows a high P/E of 147.8 and negative net income margin of -1.67%, though revenue remains substantial at $14.33 billion for 2025. Recent news highlights innovation in beauty trends, but cash flow trends show net outflows over recent years.
Outlook is mixed: analyst consensus targets $90.60 with 44% buy ratings, but high valuation and profitability challenges pose risks. Recovery depends on margin improvement and sustained revenue growth amid competitive pressures.
SOXL, the Direxion Daily Semiconductor Bull 3X Shares ETF, is trading at $145.35, down 17.72% in the past 24 hours amid a broader semiconductor selloff. Technical indicators show a bearish trend with support at $125 and resistance at $178, while RSI levels near 35 suggest potential oversold conditions. Recent news highlights volatility driven by SK Hynix's U.S. listing and increased competition in memory chips, impacting leveraged ETF performance.
The outlook for SOXL remains highly volatile due to its 3x leverage on semiconductor stocks, amplifying both gains and losses. Investment opportunity exists if semiconductor sentiment rebounds, but risks include decay from choppy markets and sector-specific pressures. Caution is warranted given the bearish technical signals and recent institutional selling.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Estee Lauder Companies Inc
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →About Direxion Daily Semiconductor Bull 3X Shares
SOXL is a leveraged ETF that seeks daily investment results corresponding to 300% of the daily performance of the ICE Semiconductor Index. It is designed as a tactical tool for experienced traders to take a bullish (long) position on the semiconductor sector. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.
Read more on SOXL →
