Estee Lauder Companies Inc vs ProShares Ultra QQQ ETF — how do they compare? Estee Lauder Companies Inc trades at $82.11 (market cap $29.78B), while ProShares Ultra QQQ ETF trades at $89.8. The key difference: Estee Lauder Companies Inc pays a 1.7% dividend while ProShares Ultra QQQ ETF pays none, and ProShares Ultra QQQ ETF is trading nearer its 52-week high, Estee Lauder Companies Inc nearer its low. Which is the better fit depends on your goals.
| EL | QLD | |
|---|---|---|
Market Cap | $29.78B | — |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $119.61 | $100.53 |
52-Week Low | $67.23 | $57.16 |
Enterprise Value | $35.95B | — |
Dividend Yield | 1.7% | — |
Trailing returns across standard periods
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →QLD is a leveraged ETF that seeks daily investment results corresponding to 200% of the daily performance of the NASDAQ-100 Index. It achieves 2x leverage by investing in financial instruments such as swaps and is designed as a tactical trading tool for investors with a bullish (long) view on the NASDAQ-100. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.
Read more on QLD →