Electronic Arts Inc. vs Union Pacific Corporation — how do they compare? Electronic Arts Inc. trades at $207.34 (market cap $51.97B), while Union Pacific Corporation trades at $297.26 (market cap $171.20B). The key difference: Union Pacific Corporation is far larger — about 3.3× Electronic Arts Inc.'s market cap, and Union Pacific Corporation pays the higher dividend (1.91%). Which is the better fit depends on your goals.
| EA | UNP | |
|---|---|---|
Market Cap | $51.97B | $171.20B |
Sector | Technology | Industrials |
52-Week High | $207.27 | $289.13 |
52-Week Low | $147.79 | $214.91 |
Enterprise Value | $50.54B | $201.67B |
Dividend Yield | 0.37% | 1.91% |
Signals from Pluang's Aura AI — not financial advice
Electronic Arts (EA) trades at $206.65, showing modest daily gains of 0.15%. The stock exhibits a bullish technical structure with moving averages aligned positively, though oscillators signal caution with RSI levels above 70. Fundamentally, EA maintains strong profitability with 78.97% gross margins and 11.78% net income margins, but valuation metrics appear elevated with a P/E of 59.05 and P/S of 6.96. Recent business developments include the successful launch of EA SPORTS College Football 27 and the introduction of EA Advertising platform for in-game brand integration.
The outlook balances strong franchise execution against valuation concerns. Investment opportunities stem from EA's dominant gaming portfolio, recurring revenue streams, and new advertising monetization. Key risks include recent earnings misses, potential regulatory scrutiny of the rumored $55 billion Saudi acquisition (Reuters, June 24, 2026), and stretched valuation multiples that may limit near-term upside despite analyst consensus leaning positive.
Union Pacific (UNP) trades at $288.30, showing modest daily weakness but maintaining a bullish technical trend with strong moving average support. The company demonstrates robust fundamentals with a 29.2% net margin and consistent earnings beats, though valuation ratios appear elevated. Recent news focuses on the proposed $85 billion merger with Norfolk Southern, which could create significant value but faces regulatory scrutiny.
The outlook remains positive with analyst consensus at 'Buy' and a $311.07 price target, representing 7.9% upside. Key opportunities include operational efficiency gains and merger synergies, while risks involve regulatory hurdles for the merger, potential legal liabilities from environmental litigation, and rich valuation multiples that limit near-term upside.
Trailing returns across standard periods
Latest headlines on both assets
EA is one of the world's largest third-party video game publishers and has transitioned from a console-based video game publisher to the one of the largest publishers on consoles, PC, and mobile. The firm owns number of large franchises, including Madden, FIFA, Battlefield, Apex Legends, Mass Effect, Dragon's Age, and Need for Speed.
Read more on EA →Omaha, Nebraska-based Union Pacific is the largest public railroad in North America. Operating on more than 30,000 miles of track in the western two thirds of the U.S., UP generated roughly $22 billion of revenue in 2021 by hauling coal, industrial products, intermodal containers, agriculture goods, chemicals, and automotive goods. UP owns about one fourth of Mexican railroad Ferromex and derives about 10% of its revenue hauling freight to and from Mexico.
Read more on UNP →