Electronic Arts Inc. vs Keysight Technologies Inc — how do they compare? Electronic Arts Inc. trades at $207.25 (market cap $51.97B), while Keysight Technologies Inc trades at $316.96 (market cap $55.15B). The key difference: Electronic Arts Inc. and Keysight Technologies Inc are close in size by market cap, and Electronic Arts Inc. pays a 0.37% dividend while Keysight Technologies Inc pays none. Which is the better fit depends on your goals.
| EA | KEYS | |
|---|---|---|
Market Cap | $51.97B | $55.15B |
Sector | Technology | Technology |
52-Week High | $207.27 | $373.34 |
52-Week Low | $147.79 | $158.51 |
Enterprise Value | $50.54B | $55.50B |
Dividend Yield | 0.37% | — |
Signals from Pluang's Aura AI — not financial advice
Electronic Arts (EA) trades at $206.65, showing modest daily gains of 0.15%. The stock exhibits a bullish technical structure with moving averages aligned positively, though oscillators signal caution with RSI levels above 70. Fundamentally, EA maintains strong profitability with 78.97% gross margins and 11.78% net income margins, but valuation metrics appear elevated with a P/E of 59.05 and P/S of 6.96. Recent business developments include the successful launch of EA SPORTS College Football 27 and the introduction of EA Advertising platform for in-game brand integration.
The outlook balances strong franchise execution against valuation concerns. Investment opportunities stem from EA's dominant gaming portfolio, recurring revenue streams, and new advertising monetization. Key risks include recent earnings misses, potential regulatory scrutiny of the rumored $55 billion Saudi acquisition (Reuters, June 24, 2026), and stretched valuation multiples that may limit near-term upside despite analyst consensus leaning positive.
Keysight Technologies (KEYS) trades at $325.73, up 1.53% today, with a neutral technical signal and bullish moving averages. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $2.87 exceeding the $2.32 estimate. Revenue for 2025 was $5.38 billion, with a net income margin of 15.81%. Recent news highlights expansion in 5G, cybersecurity testing, and photonics design automation through acquisitions and partnerships.
The outlook is positive, supported by analyst consensus with an 81.25% buy rating and a $396.56 price target, implying 22% upside. Risks include high valuation multiples, such as a P/E of 51.97, and volatile cash flow trends, with net cash flow turning negative in 2026. Growth drivers include AI-driven data center demand and 5G network expansion, but execution on investments remains key.
Trailing returns across standard periods
Latest headlines on both assets
EA is one of the world's largest third-party video game publishers and has transitioned from a console-based video game publisher to the one of the largest publishers on consoles, PC, and mobile. The firm owns number of large franchises, including Madden, FIFA, Battlefield, Apex Legends, Mass Effect, Dragon's Age, and Need for Speed.
Read more on EA →Keysight Technologies is a leader in the field of testing and measurement, helping electronics OEMs and suppliers alike bring products to market to fit industry standards and specifications. Keysight specializes in the communications market, but also supplies into the government, automotive, industrial, and semiconductor manufacturing markets. Keysight's solutions include testing tools, analytical software, and services. The firm's stated objective is to reduce time to market and improve efficiency at its more than 30,000 customers.
Read more on KEYS →