Krispy Kreme Inc vs SoFi Technologies Inc — how do they compare? Krispy Kreme Inc trades at $3.36 (market cap $599.95M), while SoFi Technologies Inc trades at $18.77 (market cap $23.26B). The key difference: SoFi Technologies Inc is far larger — about 38.8× Krispy Kreme Inc's market cap, and Krispy Kreme Inc pays a 3.47% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.
| DNUT | SOFI | |
|---|---|---|
Market Cap | $599.95M | $23.26B |
Sector | Consumer Staples | Financials |
52-Week High | $4.70 | $32.21 |
52-Week Low | $2.92 | $15.15 |
Enterprise Value | $1.80B | — |
Dividend Yield | 3.47% | — |
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SoFi trades at $18.13, down 3.46% today but up from its year-to-date low near $15. The stock is in a bullish technical trend with key support at $18 and resistance at $19. Fundamentally, revenue grew to $3.61B in 2025 with net income of $481.32M, though cash flow from operations remains negative. Recent news highlights AI acquisitions and ETF launches as growth catalysts.
The outlook is mixed: analyst consensus targets $22.43 (24% upside) with 33% buy ratings, but risks include persistent negative operating cash flow and high P/E of 40.29. Earnings beats in recent quarters support growth narrative, yet profitability sustainability and interest rate sensitivity are key investor concerns.
Trailing returns across standard periods
Latest headlines on both assets
Krispy Kreme Inc is a sweet treat brands company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in- your-mouth experience. It operates in 30 countries through its network of fresh Doughnut Shops, partnerships with retailers, and a growing ecommerce and delivery business. The company conducts its business through the following three reported segments namely U.S. and Canada, includes all operations in the U.S. and Canada, Insomnia Cookies shops, and the Branded Sweet Treat Line
Read more on DNUT →SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →