Compare Deckers Outdoor Corp (DECK) vs Snap On Incorporated (SNA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Deckers Outdoor Corp vs Snap On Incorporated — how do they compare? Deckers Outdoor Corp trades at $94 (market cap $13.27B), while Snap On Incorporated trades at $412.41 (market cap $21.27B). The key difference: Snap On Incorporated is the larger of the two by market cap, and Snap On Incorporated pays a 2.37% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | SNA | |
|---|---|---|
Market Cap | $13.27B | $21.27B |
Sector | Consumer Cyclical | Technology |
52-Week High | $123.91 | $419.31 |
52-Week Low | $79.54 | $321.17 |
Enterprise Value | $12.14B | $20.90B |
Dividend Yield | — | 2.37% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
Snap-on Incorporated (SNA) trades at $416.35, up 0.4% on the day, with a bullish technical outlook supported by moving averages and strong support near $413. The company reported Q2 2026 earnings of $4.96 per share, beating estimates, with organic sales growth of 3% driven by tools and diagnostics. Recent acquisitions like Diesel Laptops for $100 million expand its heavy-duty diagnostics reach, while solid cash flow and a 19.6% net income margin underscore operational strength.
SNA offers a compelling investment case with robust profitability, strategic growth initiatives, and a consensus price target of $455.33 implying 9.4% upside. Risks include integration costs from acquisitions, premium valuation multiples, and potential macroeconomic pressures on automotive demand. Analyst sentiment is positive with 65% buy ratings, but execution on growth initiatives remains key to justifying current valuations.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Deckers Outdoor Corp
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →About Snap On Incorporated
Snap-on Incorporated is a leading global innovator, manufacturer, and marketer of tools, equipment, diagnostics, repair information, and systems solutions for professional users. Its products are widely used in vehicle service and repair, as well as in other demanding industrial environments. The company is best known for its premium tool brand, often sold through a network of franchised mobile stores, and is a primary supplier to technicians in the transportation industry.
Read more on SNA →
