Compare Deckers Outdoor Corp (DECK) vs Alphabet Inc Class A (GOOGL) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Deckers Outdoor Corp vs Alphabet Inc Class A — how do they compare? Deckers Outdoor Corp trades at $94.19 (market cap $13.27B), while Alphabet Inc Class A trades at $345.18 (market cap $4.36T). The key difference: Alphabet Inc Class A is far larger — about 328.6× Deckers Outdoor Corp's market cap, and Alphabet Inc Class A pays a 0.25% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | GOOGL | |
|---|---|---|
Market Cap | $13.27B | $4.36T |
Sector | Consumer Cyclical | Media |
52-Week High | $123.91 | $402.62 |
52-Week Low | $79.54 | $199.32 |
Enterprise Value | $12.14B | $4.25T |
Dividend Yield | — | 0.25% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
Alphabet (GOOGL) trades at $357.52, up 0.91% with strong technical momentum as it approaches resistance near $359. The company demonstrates robust fundamentals with Q2 2026 EPS beating expectations at $9.11 versus $2.87, revenue growth from $402.84B in 2025 to projected $445.9B in 2026, and improving profit margins. Recent developments include YouTube subscription price increases and strategic AI partnerships with Intel and Anthropic, positioning the company for continued growth in the digital advertising and cloud computing sectors.
Alphabet presents a compelling investment case with 85% analyst buy ratings and a $426.28 consensus price target representing 19% upside potential. Key opportunities include AI-driven revenue growth and expanding cloud market share, while risks involve antitrust scrutiny and competitive pressures in digital advertising. The stock's current valuation at 17.94 P/E appears reasonable given the company's strong earnings trajectory and market leadership position.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Deckers Outdoor Corp
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →About Alphabet Inc Class A
Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Read more on GOOGL →
