Deckers Outdoor Corp vs Alphabet Inc Class A — how do they compare? Deckers Outdoor Corp trades at $106.98 (market cap $14.97B), while Alphabet Inc Class A trades at $358.29 (market cap $4.29T). The key difference: Alphabet Inc Class A is far larger — about 286.6× Deckers Outdoor Corp's market cap, and Alphabet Inc Class A pays a 0.25% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | GOOGL | |
|---|---|---|
Market Cap | $14.97B | $4.29T |
Sector | Consumer Cyclical | Media |
52-Week High | $123.91 | $402.62 |
52-Week Low | $79.54 | $182.00 |
Enterprise Value | $13.44B | $4.26T |
Dividend Yield | — | 0.25% |
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Alphabet (GOOGL) trades at $352.51, down 1.31% on the day, with a bearish technical signal from moving averages. The company reported strong earnings beats in recent quarters, including Q1 2026 EPS of $5.11 versus $2.64 expected. Revenue grew to $402.84 billion in 2025, with a net income margin of 37.92%. Analyst consensus is overwhelmingly bullish, with an 85.19% buy rating and a $431.78 price target. Recent news highlights AI-driven growth opportunities and a dividend payment scheduled for June 2026.
The outlook for GOOGL remains positive based on robust fundamentals and AI expansion, though near-term technical weakness and regulatory risks pose challenges. The stock offers growth potential with a reasonable P/E of 26.89, but investors should monitor competitive pressures and market volatility.
Trailing returns across standard periods
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Read more on GOOGL →