Compare Costco Wholesale Corporation (COST) vs ProShares UltraPro Short QQQ ETF (SQQQ) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Costco Wholesale Corporation vs ProShares UltraPro Short QQQ ETF — how do they compare? Costco Wholesale Corporation trades at $918.77 (market cap $408.78B), while ProShares UltraPro Short QQQ ETF trades at $39.22. The key difference: Costco Wholesale Corporation pays a 0.64% dividend while ProShares UltraPro Short QQQ ETF pays none. Which is the better fit depends on your goals.
| COST | SQQQ | |
|---|---|---|
Market Cap | $408.78B | — |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $1.09K | $97.60 |
52-Week Low | $849.63 | $36.31 |
Enterprise Value | $396.92B | — |
Dividend Yield | 0.64% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Costco Wholesale Corporation (COST) trades at $921.75, down 0.51% on the day. The stock exhibits a bearish technical signal with key support at $917 and resistance at $928. Fundamentally, revenue grew to $275.24 billion in 2025 with a net income margin of 3.01%, though valuation ratios like a P/E of 46.37 appear elevated. Recent news highlights strong March sales growth of 11.3% year-over-year (Costco Wholesale Corporation, April 8, 2026) and a membership fee increase, reinforcing its competitive moat.
The outlook remains positive driven by consistent revenue growth and high analyst buy ratings (65.52%), with a consensus price target of $1,120. Risks include rich valuations and competitive pressures, but strong cash flow generation and institutional accumulation support long-term potential for patient investors.
SQQQ (ProShares UltraPro Short QQQ ETF) trades at $39.95, up 5.74% ($2.17) in the last session. The ETF shows a neutral technical signal overall with bullish moving averages and neutral oscillators. Recent news highlights SQQQ's role as a tactical hedging tool against Nasdaq 100 declines, though long-term performance erosion due to daily -3x leverage remains a concern. Short interest increased 19.4% in March 2026, reflecting bearish sentiment toward tech.
Outlook: SQQQ is a high-risk, short-term instrument for hedging QQQ exposure, not a long-term investment. Opportunities exist for tactical investors during tech selloffs, but risks include volatility decay, timing challenges, and structural erosion. Investors should understand the leveraged ETF's mechanics and use it cautiously within a diversified strategy.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Costco Wholesale Corporation
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →About ProShares UltraPro Short QQQ ETF
SQQQ is a leveraged inverse ETF that seeks daily investment results, before fees and expenses, that correspond to three times the inverse (-3x) of the daily performance of the Nasdaq-100 Index. It is a tactical trading tool designed for sophisticated investors to profit from or hedge against declines in large-cap technology and growth stocks. Due to its daily reset and the effects of compounding, it is intended for short-term use and carries significant risk if held during periods of high market volatility.
Read more on SQQQ →
