Capital One Financial Corp. vs Yum! Brands, Inc. — how do they compare? Capital One Financial Corp. trades at $222.73 (market cap $136.46B), while Yum! Brands, Inc. trades at $150.5 (market cap $41.03B). The key difference: Capital One Financial Corp. is far larger — about 3.3× Yum! Brands, Inc.'s market cap, and Yum! Brands, Inc. pays the higher dividend (2%). Which is the better fit depends on your goals.
| COF | YUM | |
|---|---|---|
Market Cap | $136.46B | $41.03B |
Sector | Financials | Consumer Cyclical |
52-Week High | $257.94 | $168.16 |
52-Week Low | $176.10 | $138.21 |
Dividend Yield | 1.44% | 2% |
Enterprise Value | — | $52.63B |
Signals from Pluang's Aura AI — not financial advice
Capital One Financial (COF) trades at $223.83, up 2.14% today, with a bullish technical outlook as it hovers near resistance at $224. The stock shows strong fundamentals with a P/E of 12.26 and net income margin of 16.96% (2026 estimate), supported by Q2 2026 earnings beating expectations. Recent news highlights the Discover integration progress and a $0.80 quarterly dividend, reinforcing investor confidence.
The outlook is positive, with a consensus price target of $251.60 offering ~12% upside. Key opportunities include synergy gains from the Discover acquisition and AI-driven efficiency, while risks involve credit loss volatility and integration execution. Analyst sentiment is bullish (63% buy ratings), but macroeconomic pressures could temper near-term gains.
YUM trades at $150.85, up 4.17% today, with a bearish technical signal despite recent earnings beats. The company reported Q2 2026 EPS of $1.62, beating estimates, while revenue growth continues with 2025 reaching $8.21B. Recent developments include the $1.2B sale of Pizza Hut China and temporary sales impact from cyclospora outbreaks affecting Taco Bell.
YUM shows solid fundamentals with 25.4% net margin and improving cash flow, but faces near-term headwinds from food safety concerns and legal investigations. Analyst consensus targets $174.60 with 37% buy ratings, suggesting 16% upside potential if operational challenges are resolved.
Trailing returns across standard periods
Latest headlines on both assets
Capital One is a diversified financial services holding company headquartered in McLean, Virginia. Originally a spinoff of Signet Financial's credit card division in 1994, the company is now primarily involved in credit card lending, auto loans, and commercial lending.
Read more on COF →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →