The Vita Coco Company Inc vs United Parcel Service Inc — how do they compare? The Vita Coco Company Inc trades at $74.45 (market cap $4.26B), while United Parcel Service Inc trades at $113.36 (market cap $95.96B). The key difference: United Parcel Service Inc is far larger — about 22.5× The Vita Coco Company Inc's market cap, and United Parcel Service Inc pays a 5.81% dividend while The Vita Coco Company Inc pays none. Which is the better fit depends on your goals.
| COCO | UPS | |
|---|---|---|
Market Cap | $4.26B | $95.96B |
Sector | Technology | Industrials |
52-Week High | $84.02 | $120.00 |
52-Week Low | $32.30 | $82.58 |
Enterprise Value | $4.07B | $118.82B |
Volume | — | 2,288,643 |
Dividend Yield | — | 5.81% |
Signals from Pluang's Aura AI — not financial advice
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UPS stock trades at $112.89, up 0.37% today, with a bullish technical signal and consistent earnings beats. The company maintains solid profitability with a 5.94% net margin and 33.41% ROE, though revenue has declined from $100.3B in 2022 to $88.66B in 2025. Recent news highlights a $48 million investment in healthcare logistics and AI-driven efficiency improvements, while analyst sentiment is mixed with a consensus price target of $112.
The outlook for UPS is balanced; cost controls and strategic investments support margins, but revenue pressure and competitive threats from Amazon pose risks. The stock's valuation at a P/E of 18.27 is reasonable, yet growth headwinds and dividend sustainability concerns warrant caution. Upside depends on execution in logistics innovation and reversing top-line declines.
Trailing returns across standard periods
Latest headlines on both assets
The Vita Coco Company is a leading functional beverage brand specializing in coconut water. Its portfolio includes its flagship Vita Coco brand, clean energy drinks, and sustainable enhanced water products.
Read more on COCO →United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →