The Vita Coco Company Inc vs United Parcel Service Inc — how do they compare? The Vita Coco Company Inc trades at $64.43 (market cap $3.63B), while United Parcel Service Inc trades at $104.42 (market cap $89.09B). The key difference: United Parcel Service Inc is far larger — about 24.5× The Vita Coco Company Inc's market cap, and United Parcel Service Inc pays a 6.26% dividend while The Vita Coco Company Inc pays none. Which is the better fit depends on your goals.
| COCO | UPS | |
|---|---|---|
Market Cap | $3.63B | $89.09B |
Sector | Technology | Industrials |
52-Week High | $84.02 | $120.00 |
52-Week Low | $32.37 | $82.58 |
Enterprise Value | $3.37B | $113.11B |
Volume | — | 2,288,643 |
Dividend Yield | — | 6.26% |
Signals from Pluang's Aura AI — not financial advice
The Vita Coco Company (COCO) trades at $62.25, down 2.92% over 24 hours, with a bullish technical signal driven by oversold RSI readings and support near $62. Fundamentally, Q2 2026 earnings beat expectations with EPS of $0.82 versus $0.56 estimated, while revenue grew 28% year-over-year to $216 million. The company raised full-year 2026 guidance, reflecting strong demand and the Copra acquisition.
Outlook remains positive with 60% analyst buy ratings and an $80.67 consensus price target, implying ~30% upside. Key risks include margin pressure from rising costs and capacity constraints. Growth catalysts include international expansion and health-focused innovation in the beverage sector.
UPS trades at $104.48, up 1.24% daily, with a bearish technical signal but recent earnings beats. Revenue declined to $88.66B in 2025, with net income margin at 5.08%, while valuation ratios like P/E of 19.42 and P/S of 0.99 suggest moderate pricing. The company maintains a strong dividend yield, with recent payouts of $1.64 per share, and analyst consensus is mixed amid cost-cutting efforts and Amazon volume reset.
Outlook is cautious due to margin pressures and competitive threats, but upside exists if operational efficiencies materialize. Risks include high debt-to-asset ratio of 33.02% and volatile cash flows. Analysts target $117.90 on average, implying potential growth, but investor sentiment remains divided given bearish technical trends.
Trailing returns across standard periods
Latest headlines on both assets
The Vita Coco Company is a leading functional beverage brand specializing in coconut water. Its portfolio includes its flagship Vita Coco brand, clean energy drinks, and sustainable enhanced water products.
Read more on COCO →United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →