Investment
Features
FeesSafety
Academy
More
Pluang+

Compare The Vita Coco Company Inc (COCO) vs Marathon Digital Holdings Inc (MARA) Price & Performance

The Vita Coco Company IncTrade
Marathon Digital Holdings IncTrade

Price performance (Past 24H)

Key statistics

The Vita Coco Company Inc vs Marathon Digital Holdings Inc — how do they compare? The Vita Coco Company Inc trades at $64.43 (market cap $3.63B), while Marathon Digital Holdings Inc trades at $9.83 (market cap $3.69B). The key difference: The Vita Coco Company Inc and Marathon Digital Holdings Inc are close in size by market cap, and The Vita Coco Company Inc is trading nearer its 52-week high, Marathon Digital Holdings Inc nearer its low. Which is the better fit depends on your goals.

COCOMARA
Market Cap
$3.63B$3.69B
Sector
TechnologyTechnology
52-Week High
$84.02$22.84
52-Week Low
$32.37$6.73
Enterprise Value
$3.37B$5.74B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

The Vita Coco Company Inc

The Vita Coco Company (COCO) trades at $62.25, down 2.92% over 24 hours, with a bullish technical signal driven by oversold RSI readings and support near $62. Fundamentally, Q2 2026 earnings beat expectations with EPS of $0.82 versus $0.56 estimated, while revenue grew 28% year-over-year to $216 million. The company raised full-year 2026 guidance, reflecting strong demand and the Copra acquisition.

Outlook remains positive with 60% analyst buy ratings and an $80.67 consensus price target, implying ~30% upside. Key risks include margin pressure from rising costs and capacity constraints. Growth catalysts include international expansion and health-focused innovation in the beverage sector.

Marathon Digital Holdings Inc

MARA Holdings trades at $10.09, down 5.26% amid a bearish technical signal and recent earnings misses. The stock faces fundamental pressure with a net income margin of -429.71% for 2026 and negative cash flow from operations. Despite this, analyst consensus remains optimistic with a $16.08 price target, and the company is pivoting its power infrastructure toward AI compute to complement Bitcoin mining.

The outlook is mixed; the high analyst buy rating and strategic pivot offer potential upside, but persistent losses, negative cash flow, and Bitcoin market volatility pose significant risks. Investor sentiment is cautious following Q2 2026 results, with the stock trading well below its 52-week high, highlighting both opportunity and substantial downside exposure.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About The Vita Coco Company Inc

The Vita Coco Company is a leading functional beverage brand specializing in coconut water. Its portfolio includes its flagship Vita Coco brand, clean energy drinks, and sustainable enhanced water products.

Read more on COCO

About Marathon Digital Holdings Inc

Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.

Read more on MARA