The Vita Coco Company Inc vs MasterCard Inc — how do they compare? The Vita Coco Company Inc trades at $75.52 (market cap $4.23B), while MasterCard Inc trades at $538.7 (market cap $475.39B). The key difference: MasterCard Inc is far larger — about 112.4× The Vita Coco Company Inc's market cap, and MasterCard Inc pays a 0.65% dividend while The Vita Coco Company Inc pays none. Which is the better fit depends on your goals.
| COCO | MA | |
|---|---|---|
Market Cap | $4.23B | $475.39B |
Sector | Technology | Consumer Cyclical |
52-Week High | $84.02 | $598.96 |
52-Week Low | $32.30 | $471.55 |
Enterprise Value | $4.04B | $486.13B |
Volume | — | 4,635,698 |
Dividend Yield | — | 0.65% |
Signals from Pluang's Aura AI — not financial advice
COCO trades at $74.635, up 4.53% today, with a bullish technical signal and strong earnings momentum after beating Q1 2026 EPS estimates. The company reported 37% YoY revenue growth in Q1 2026, with management raising full-year guidance. Analysts maintain a $78.00 consensus price target, with 60% recommending Buy. Key support lies at $72, with resistance at $76.
Outlook remains positive driven by international expansion and dominant market position, but elevated valuation multiples pose risks. Upside depends on sustained execution against raised guidance, while any earnings miss or margin pressure could trigger volatility. The stock offers growth exposure but requires monitoring of competitive and consumer spending trends.
Mastercard (MA) trades at $538.56, up 0.16% on the day, with a bullish technical signal and strong institutional buying interest. The stock exhibits robust fundamentals with revenue growing to $32.79B in 2025 and net income margin at 45.88%, supported by consistent earnings beats. Recent news highlights Mastercard's AI and digital payment initiatives, while analyst consensus remains strongly positive with a $634.27 price target.
Outlook remains favorable given earnings momentum and strategic positioning in digital payments, though high valuation multiples and competitive fintech disruption pose risks. Upside potential is supported by Wall Street's buy ratings and institutional accumulation, but investors should monitor payment industry evolution and interest rate sensitivity.
Trailing returns across standard periods
Latest headlines on both assets
The Vita Coco Company is a leading functional beverage brand specializing in coconut water. Its portfolio includes its flagship Vita Coco brand, clean energy drinks, and sustainable enhanced water products.
Read more on COCO →Mastercard Incorporated provides financial transaction processing services. The Company offers payment processing services for credit and debit cards, electronic cash, automated teller machines, and travelers checks. Mastercard serves customers worldwide.
Read more on MA →