Chipotle Mexican Grill, Inc. vs Monster Beverage Corp — how do they compare? Chipotle Mexican Grill, Inc. trades at $32.3 (market cap $40.49B), while Monster Beverage Corp trades at $45.58 (market cap $89.20B). The key difference: Monster Beverage Corp is far larger — about 2.2× Chipotle Mexican Grill, Inc.'s market cap, and Monster Beverage Corp is trading nearer its 52-week high, Chipotle Mexican Grill, Inc. nearer its low. Which is the better fit depends on your goals.
| CMG | MNST | |
|---|---|---|
Market Cap | $40.49B | $89.20B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $44.04 | $49.97 |
52-Week Low | $28.17 | $30.86 |
Enterprise Value | $45.24B | $87.49B |
Trailing returns across standard periods
Latest headlines on both assets
Chipotle Mexican Grill is the largest fast-casual chain restaurant in the United States, with systemwide sales of $7.5 billion in 2021. The Mexican concept is entirely company-owned, with a footprint of more than 3,000 stores, heavily indexed to the United States (though the firm maintains a small presence in Canada, the U.K., France, and Germany). Chipotle sells burritos, burrito bowls, tacos, quesadillas, and beverages, with a selling proposition built around competitive prices, high-quality food sourcing, speed of service, and convenience. The company generates its revenue entirely from restaurant sales and delivery fees.
Read more on CMG →Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors the portfolio, and notable offerings include Monster Energy and Monster Ultra. The firm has also started to incubate new trademarks for emerging enclaves of the energy space, like Reign in performance energy. It is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster's largest shareholder (nearly 20%) and that also included the exchange of certain businesses between the two firms. Most of Monster's revenue is generated in the United States, though international geographies are increasing in the mix.
Read more on MNST →