Colgate-Palmolive Company vs Wix.Com Ltd — how do they compare? Colgate-Palmolive Company trades at $91.91 (market cap $72.84B), while Wix.Com Ltd trades at $53.29 (market cap $2.21B). The key difference: Colgate-Palmolive Company is far larger — about 33× Wix.Com Ltd's market cap, and Colgate-Palmolive Company pays a 2.33% dividend while Wix.Com Ltd pays none. Which is the better fit depends on your goals.
| CL | WIX | |
|---|---|---|
Market Cap | $72.84B | $2.21B |
Sector | Consumer Staples | Technology |
52-Week High | $99.14 | $184.24 |
52-Week Low | $74.98 | $40.43 |
Enterprise Value | $79.48B | $1.77B |
Dividend Yield | 2.33% | — |
Signals from Pluang's Aura AI — not financial advice
Colgate-Palmolive (CL) trades at $93.21, up 1.05% with a bullish technical signal and consistent earnings beats. The stock shows strong profitability with 60.06% gross margins and 822.05% ROE, though valuation metrics appear elevated with a P/E of 36.13. Recent dividend declarations and positive analyst coverage (42% buy rating) support the defensive stock's appeal amid market rotation into stable cash flow names.
Outlook remains positive with a $97 consensus price target representing 4% upside, though premium valuation and North American segment softness present headwinds. The company's 64-year dividend growth streak and global diversification provide stability, while inflation pressures and competitive threats require monitoring for sustained outperformance.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
Since its founding in 1806, Colgate-Palmolive has grown to become a leading global consumer product company. In addition to its namesake oral care line, the firm manufactures shampoos, shower gels, deodorants, and home care products that are sold in over 200 countries (international sales account for about 70% of its consolidated total, including approximately 45% from emerging regions). It also owns specialty pet food maker Hill's, which sells its products through veterinarians and specialty pet retailers.
Read more on CL →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →