Compare Church & Dwight Co., Inc. (CHD) vs Direxion Daily Semiconductor Bear 3X Shares (SOXS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Church & Dwight Co., Inc. vs Direxion Daily Semiconductor Bear 3X Shares — how do they compare? Church & Dwight Co., Inc. trades at $103.35 (market cap $24.50B), while Direxion Daily Semiconductor Bear 3X Shares trades at $42.04. The key difference: Church & Dwight Co., Inc. pays a 1.19% dividend while Direxion Daily Semiconductor Bear 3X Shares pays none. Which is the better fit depends on your goals.
| CHD | SOXS | |
|---|---|---|
Market Cap | $24.50B | — |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $105.26 | $1.49K |
52-Week Low | $81.60 | $32.50 |
Enterprise Value | $26.50B | — |
Dividend Yield | 1.19% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Church & Dwight (CHD) trades at $103.24, slightly below the consensus price target of $103.57, with a modest 24-hour decline of 0.12%. The stock exhibits a bullish technical trend, supported by moving averages, while fundamentals show steady revenue growth to $6.20 billion in 2025 and a net income margin of 11.96%. Recent Q2 2026 earnings matched estimates with organic sales growth of 5.8%, prompting raised full-year guidance. Analyst sentiment is positive with 53% buy ratings, though valuation multiples like a P/E of 33.09 suggest premium pricing.
The outlook remains favorable due to strong brand performance and raised earnings guidance, but risks include elevated debt levels and competitive pressures in consumer staples. Institutional activity shows mixed positions, with some funds reducing stakes. The stock's upside is capped by high valuations, requiring sustained earnings growth to justify current levels.
SOXS, the Direxion Daily Semiconductor Bear 3X ETF, trades at $42.08, down 6.18% over 24 hours amid a bearish technical signal. Recent news highlights its inverse leverage benefiting from semiconductor sector weakness, with a 1:10 stock split scheduled for July 2026. Technical indicators show oversold conditions with an RSI of 8.06, while support sits at $40.
The outlook remains risky due to its leveraged inverse structure, which amplifies losses if semiconductor stocks rebound. Opportunities exist for short-term traders betting on continued chip sector declines, but long-term holders face decay and volatility risks. Key risks include AI-driven semiconductor rallies and macroeconomic shifts affecting tech demand.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Church & Dwight Co., Inc.
Church & Dwight is the leading producer of baking soda in the world. Beyond baking soda, the products in its portfolio have vast category reach, including laundry products, cat litter, oral care, deodorant, and nasal care, all sold under the Arm & Hammer brand. Its mix also includes Xtra, Trojan, OxiClean, First Response, Nair, L'il Critters/Vitafusion, Orajel, and WaterPik, which together with Arm & Hammer constitute more than 80% of its annual sales and profits. In early 2019, the firm announced the addition of Flawless, which manufactures electric shaving products for women. At the end of 2020, the firm acquired Zicam, a leading brand in the cough/cold-shortening category. Church & Dwight derives more than 80% of its sales from its home market in the U.S.
Read more on CHD →About Direxion Daily Semiconductor Bear 3X Shares
SOXS is a leveraged ETF that seeks daily investment results corresponding to 300% of the inverse (opposite) of the daily performance of the ICE Semiconductor Index. It is designed as a tactical tool for experienced traders to take a bearish (short) position on the semiconductor sector. Due to the effects of compounding and leverage, SOXS is intended to be held for a single day and is not suitable for long-term investment.
Read more on SOXS →
