Compare Church & Dwight Co., Inc. (CHD) vs Direxion Daily Semiconductor Bear 3X Shares (SOXS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Church & Dwight Co., Inc. vs Direxion Daily Semiconductor Bear 3X Shares — how do they compare? Church & Dwight Co., Inc. trades at $101.74 (market cap $24.38B), while Direxion Daily Semiconductor Bear 3X Shares trades at $40.62. The key difference: Church & Dwight Co., Inc. pays a 1.2% dividend while Direxion Daily Semiconductor Bear 3X Shares pays none. Which is the better fit depends on your goals.
| CHD | SOXS | |
|---|---|---|
Market Cap | $24.38B | — |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $105.26 | $1.49K |
52-Week Low | $81.60 | $32.50 |
Enterprise Value | $26.38B | — |
Dividend Yield | 1.2% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Church & Dwight (CHD) trades at $101.99, down 1.27% today, with a bullish technical signal and strong fundamentals. Recent Q2 2026 earnings met estimates with 5.8% organic sales growth, and the company raised full-year guidance. Valuation ratios like P/E of 32.94 are elevated, but profitability remains solid with an 11.96% net income margin.
The outlook is positive due to consistent earnings beats and raised guidance, though high valuation and competitive pressures pose risks. Analyst consensus is bullish with a $103.57 price target, supported by institutional holdings and dividend stability.
SOXS, a leveraged inverse ETF tracking the semiconductor sector, trades at $39.56, down 12.5% in the past 24 hours amid a bearish technical signal. The stock split 1:10 on July 15, 2026, and paid a $0.04 dividend in June 2026. Technical indicators show oversold conditions with an RSI of 26.30, while moving averages signal a downtrend.
The outlook remains highly speculative due to SOXS's inverse leverage structure, which amplifies losses in rising markets. Risks include semiconductor sector volatility and the ETF's decay from daily rebalancing. It suits only aggressive traders betting against chip stocks, not long-term investors.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Church & Dwight Co., Inc.
Church & Dwight is the leading producer of baking soda in the world. Beyond baking soda, the products in its portfolio have vast category reach, including laundry products, cat litter, oral care, deodorant, and nasal care, all sold under the Arm & Hammer brand. Its mix also includes Xtra, Trojan, OxiClean, First Response, Nair, L'il Critters/Vitafusion, Orajel, and WaterPik, which together with Arm & Hammer constitute more than 80% of its annual sales and profits. In early 2019, the firm announced the addition of Flawless, which manufactures electric shaving products for women. At the end of 2020, the firm acquired Zicam, a leading brand in the cough/cold-shortening category. Church & Dwight derives more than 80% of its sales from its home market in the U.S.
Read more on CHD →About Direxion Daily Semiconductor Bear 3X Shares
SOXS is a leveraged ETF that seeks daily investment results corresponding to 300% of the inverse (opposite) of the daily performance of the ICE Semiconductor Index. It is designed as a tactical tool for experienced traders to take a bearish (short) position on the semiconductor sector. Due to the effects of compounding and leverage, SOXS is intended to be held for a single day and is not suitable for long-term investment.
Read more on SOXS →
