Church & Dwight Co., Inc. vs SMX Security Matters plc — how do they compare? Church & Dwight Co., Inc. trades at $103.35 (market cap $24.50B), while SMX Security Matters plc trades at $15.54 (market cap $17.15M). The key difference: Church & Dwight Co., Inc. is far larger — about 1428.6× SMX Security Matters plc's market cap, and Church & Dwight Co., Inc. pays a 1.19% dividend while SMX Security Matters plc pays none. Which is the better fit depends on your goals.
| CHD | SMX | |
|---|---|---|
Market Cap | $24.50B | $17.15M |
Sector | Consumer Staples | Technology |
52-Week High | $105.26 | $103.71K |
52-Week Low | $81.60 | $12.87 |
Enterprise Value | $26.50B | -$14.18M |
Dividend Yield | 1.19% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
SMX trades at $15.99, down 2.08% today, with a bearish technical signal from moving averages. The company shows severe financial stress with negative ROE of -819.22% and net loss of $169.18M for 2025, though recent news highlights balance sheet strengthening and commercialization progress in recycled plastics tracking technology.
Outlook remains speculative with significant operational losses offset by financing activities. Investment opportunity hinges on successful commercialization of circular economy platforms, while risks include sustained cash burn and competitive pressures in materials verification space.
Trailing returns across standard periods
Church & Dwight is the leading producer of baking soda in the world. Beyond baking soda, the products in its portfolio have vast category reach, including laundry products, cat litter, oral care, deodorant, and nasal care, all sold under the Arm & Hammer brand. Its mix also includes Xtra, Trojan, OxiClean, First Response, Nair, L'il Critters/Vitafusion, Orajel, and WaterPik, which together with Arm & Hammer constitute more than 80% of its annual sales and profits. In early 2019, the firm announced the addition of Flawless, which manufactures electric shaving products for women. At the end of 2020, the firm acquired Zicam, a leading brand in the cough/cold-shortening category. Church & Dwight derives more than 80% of its sales from its home market in the U.S.
Read more on CHD →SMX Security Matters plc is a digital authentication and tracking technology company that uses a chemical-based, invisible marker system to trace and verify products across global supply chains. Their technology creates a 'digital twin' of physical products, used for quality control, counterfeiting prevention, and ensuring sustainability compliance from raw materials to final sale. The company's solutions are applied across various industries, including precious materials, luxury goods, and fast-moving consumer goods.
Read more on SMX →