Citigroup Inc. vs Yum! Brands, Inc. — how do they compare? Citigroup Inc. trades at $135.95 (market cap $227.75B), while Yum! Brands, Inc. trades at $144.75 (market cap $39.50B). The key difference: Citigroup Inc. is far larger — about 5.8× Yum! Brands, Inc.'s market cap, and Yum! Brands, Inc. pays the higher dividend (2.07%). Which is the better fit depends on your goals.
| C | YUM | |
|---|---|---|
Market Cap | $227.75B | $39.50B |
Sector | Financials | Consumer Cyclical |
52-Week High | $145.67 | $168.16 |
52-Week Low | $92.59 | $138.21 |
Dividend Yield | 1.97% | 2.07% |
Enterprise Value | — | $51.10B |
Trailing returns across standard periods
Latest headlines on both assets
Citigroup Inc. is a diversified financial services holding company that provides a broad range of financial services to consumer and corporate customers. The Company services include investment banking, retail brokerage, corporate banking, and cash management products and services. Citigroup serves customers globally.
Read more on C →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →