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Compare Byrna Technologies Inc (BYRN) vs Trade Desk Inc (TTD) Price & Performance

Byrna Technologies IncTrade
Trade Desk IncTrade

Price performance (Past 24H)

Key statistics

Byrna Technologies Inc vs Trade Desk Inc — how do they compare? Byrna Technologies Inc trades at $4.26 (market cap $106.74M), while Trade Desk Inc trades at $13.48 (market cap $6.37B). The key difference: Trade Desk Inc is far larger — about 59.7× Byrna Technologies Inc's market cap. Which is the better fit depends on your goals.

BYRNTTD
Market Cap
$106.74M$6.37B
Sector
TechnologyTechnology
52-Week High
$27.63$55.36
52-Week Low
$3.18$13.39
Enterprise Value
$98.35M$5.32B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Byrna Technologies Inc

BYRN trades at $4.25, down 12.37% on the day, reflecting investor reaction to recent earnings misses and revenue declines. The stock shows a bullish technical signal with strong moving average support, but fundamentals are mixed with a negative net income margin of -3.39% and ROE of -6.3% for 2026. Recent management changes and strategic acquisitions aim to revitalize growth amid sales challenges highlighted in Q2 2026 results.

The outlook remains cautious due to execution risks in marketing turnaround and competitive pressures. Analyst consensus is 71% buy, but investors face volatility from ongoing investigations and weak quarterly performance. Upside depends on successful brand repositioning and retail expansion under new leadership.

Trade Desk Inc

The Trade Desk (TTD) trades at $13.66, down 90% from its 2024 peak, with bearish technical signals and recent earnings misses. Revenue growth slowed to 3% in Q2 2026, and Q3 guidance projects a 12% decline. Despite strong profitability margins (net margin 13.6%), the stock faces execution challenges and advertiser pressure. Analyst sentiment is mixed with a $13.87 price target, while institutional selling and downgrades reflect mounting concerns.

Outlook remains cautious amid weak guidance and competitive threats, though current valuations (P/E 16.1) may attract value investors. Key risks include persistent revenue declines and market share erosion. Recovery hinges on stabilizing advertiser relationships and reversing recent execution gaps.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Byrna Technologies Inc

Byrna Technologies specializes in less-lethal personal security devices. It develops and manufactures innovative handheld launchers and projectiles designed for self-defense, law enforcement, and private security use.

Read more on BYRN

About Trade Desk Inc

The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.

Read more on TTD