Byrna Technologies Inc vs Rockwell Automation — how do they compare? Byrna Technologies Inc trades at $4.32 (market cap $106.74M), while Rockwell Automation trades at $450.36 (market cap $49.64B). The key difference: Rockwell Automation is far larger — about 465.1× Byrna Technologies Inc's market cap, and Rockwell Automation pays a 1.23% dividend while Byrna Technologies Inc pays none. Which is the better fit depends on your goals.
| BYRN | ROK | |
|---|---|---|
Market Cap | $106.74M | $49.64B |
Sector | Technology | Industrials |
52-Week High | $27.63 | $495.08 |
52-Week Low | $3.18 | $333.75 |
Enterprise Value | $98.35M | $52.77B |
Dividend Yield | — | 1.23% |
Signals from Pluang's Aura AI — not financial advice
BYRN trades at $4.34, down 10.52% in 24 hours, with a mixed technical outlook showing bullish moving averages but neutral oscillators. The company reported a net loss in 2026 with a negative net income margin of -3.39%, though it maintains a strong gross profit margin of 52.51%. Recent leadership appointments aim to bolster marketing and retail expansion, while Q2 2026 earnings missed estimates with a loss of $0.44 per share.
The outlook is challenged by recent earnings misses and declining revenue, but analyst consensus remains bullish with 71% buy ratings. Key risks include execution in sales turnaround and competitive pressures. Upside depends on successful implementation of new growth initiatives and improved financial performance in upcoming quarters.
Rockwell Automation (ROK) trades at $450.36, up 3.48% today, with a neutral technical signal and strong recent earnings beats. The company reported Q2 2026 EPS of $3.49, exceeding expectations, and raised full-year guidance amid robust demand in automation markets. Valuation ratios are elevated with a P/E of 41.85, but profitability remains solid with a net income margin of 13.38%.
Outlook is positive due to consistent earnings outperformance and AI-driven growth initiatives, though high valuation and inflationary cost pressures present risks. The consensus price target of $507.00 implies potential upside, supported by a majority analyst hold rating reflecting cautious optimism.
Trailing returns across standard periods
Latest headlines on both assets
Byrna Technologies specializes in less-lethal personal security devices. It develops and manufactures innovative handheld launchers and projectiles designed for self-defense, law enforcement, and private security use.
Read more on BYRN →Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →