Byrna Technologies Inc vs Procter & Gamble Co — how do they compare? Byrna Technologies Inc trades at $3.6 (market cap $80.33M), while Procter & Gamble Co trades at $146.12 (market cap $340.16B). The key difference: Procter & Gamble Co is far larger — about 4234.5× Byrna Technologies Inc's market cap, and Procter & Gamble Co pays a 2.92% dividend while Byrna Technologies Inc pays none. Which is the better fit depends on your goals.
| BYRN | PG | |
|---|---|---|
Market Cap | $80.33M | $340.16B |
Sector | Technology | Consumer Staples |
52-Week High | $27.63 | $167.18 |
52-Week Low | $3.54 | $138.10 |
Enterprise Value | $71.94M | $365.64B |
Volume | — | 6,423,436 |
Dividend Yield | — | 2.92% |
Signals from Pluang's Aura AI — not financial advice
BYRN trades at $3.82, down 1.16% today, with a bearish technical signal from moving averages. Recent Q2 2026 results showed a significant miss with a $0.44 EPS loss versus -$0.10 expected, amid a 42.5% revenue decline. The company is undergoing a marketing reset and acquired HERO Defense Systems to expand its product portfolio. Net income margin turned negative at -3.39% for 2026, though gross margin remains strong at 52.51%.
Outlook is cautious due to execution risks in sales turnaround efforts. Analyst consensus is bullish with 71% buy ratings, but near-term challenges in e-commerce traffic and conversion pose headwinds. The stock's valuation appears reasonable with P/S of 0.76, but profitability concerns and ongoing legal investigations present substantial risks for investors.
Procter & Gamble (PG) trades at $148.37, up 0.9% on the day, with a neutral technical signal and bullish moving averages. The stock shows stable revenue near $84.3 billion in 2025 and consistent earnings beats, with a net income margin of 19.16%. Recent news highlights its dividend reliability amid market volatility, while analyst consensus leans bullish with a $161.71 price target.
PG offers steady growth and income appeal, supported by strong cash flow and a 69-year dividend growth streak. Risks include premium valuation multiples and soft demand concerns. Upside depends on execution of supply chain efficiencies and sustained margin strength in a competitive consumer staples landscape.
Trailing returns across standard periods
Latest headlines on both assets
Byrna Technologies specializes in less-lethal personal security devices. It develops and manufactures innovative handheld launchers and projectiles designed for self-defense, law enforcement, and private security use.
Read more on BYRN →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →