Byrna Technologies Inc vs The Coca-Cola Co K — how do they compare? Byrna Technologies Inc trades at $3.65 (market cap $80.33M), while The Coca-Cola Co K trades at $82.79 (market cap $357.45B). The key difference: The Coca-Cola Co K is far larger — about 4449.8× Byrna Technologies Inc's market cap, and The Coca-Cola Co K pays a 2.55% dividend while Byrna Technologies Inc pays none. Which is the better fit depends on your goals.
| BYRN | KO | |
|---|---|---|
Market Cap | $80.33M | $357.45B |
Sector | Technology | Consumer Staples |
52-Week High | $27.63 | $84.25 |
52-Week Low | $3.54 | $65.67 |
Enterprise Value | $71.94M | $387.52B |
Volume | — | 14,630,257 |
Dividend Yield | — | 2.55% |
Signals from Pluang's Aura AI — not financial advice
BYRN trades at $3.82, down 1.16% today, with a bearish technical signal from moving averages. Recent Q2 2026 results showed a significant miss with a $0.44 EPS loss versus -$0.10 expected, amid a 42.5% revenue decline. The company is undergoing a marketing reset and acquired HERO Defense Systems to expand its product portfolio. Net income margin turned negative at -3.39% for 2026, though gross margin remains strong at 52.51%.
Outlook is cautious due to execution risks in sales turnaround efforts. Analyst consensus is bullish with 71% buy ratings, but near-term challenges in e-commerce traffic and conversion pose headwinds. The stock's valuation appears reasonable with P/S of 0.76, but profitability concerns and ongoing legal investigations present substantial risks for investors.
Coca-Cola (KO) trades at $82.74, down 1.79% on the day, with a bullish technical signal supported by moving averages. The company shows strong fundamentals with a 27.8% net income margin and consistent earnings beats in recent quarters. Analyst consensus is a Buy with a $89.75 price target, and recent news highlights institutional accumulation and steady demand trends ahead of Q2 2026 earnings.
The outlook remains positive given robust profitability, dividend growth history, and institutional support. Key risks include regional demand divergence and high debt levels. Upside potential exists if the stock approaches the consensus target, but macroeconomic headwinds could pressure near-term performance.
Trailing returns across standard periods
Latest headlines on both assets
Byrna Technologies specializes in less-lethal personal security devices. It develops and manufactures innovative handheld launchers and projectiles designed for self-defense, law enforcement, and private security use.
Read more on BYRN →The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.
Read more on KO →