Byrna Technologies Inc vs Google Inc — how do they compare? Byrna Technologies Inc trades at $3.7 (market cap $80.33M), while Google Inc trades at $367.21 (market cap $4.37T). The key difference: Google Inc is far larger — about 54400.6× Byrna Technologies Inc's market cap, and Google Inc pays a 0.25% dividend while Byrna Technologies Inc pays none. Which is the better fit depends on your goals.
| BYRN | GOOG | |
|---|---|---|
Market Cap | $80.33M | $4.37T |
Sector | Technology | Technology |
52-Week High | $27.63 | $399.06 |
52-Week Low | $3.54 | $183.10 |
Enterprise Value | $71.94M | $4.34T |
Volume | — | 1,511,127 |
Dividend Yield | — | 0.25% |
Signals from Pluang's Aura AI — not financial advice
BYRN trades at $3.82, down 1.16% today, with a bearish technical signal from moving averages. Recent Q2 2026 results showed a significant miss with a $0.44 EPS loss versus -$0.10 expected, amid a 42.5% revenue decline. The company is undergoing a marketing reset and acquired HERO Defense Systems to expand its product portfolio. Net income margin turned negative at -3.39% for 2026, though gross margin remains strong at 52.51%.
Outlook is cautious due to execution risks in sales turnaround efforts. Analyst consensus is bullish with 71% buy ratings, but near-term challenges in e-commerce traffic and conversion pose headwinds. The stock's valuation appears reasonable with P/S of 0.76, but profitability concerns and ongoing legal investigations present substantial risks for investors.
Alphabet (GOOG) trades at $350.67, down 1.23% amid bearish technical signals, though fundamentals remain robust with strong earnings beats and 32.8% net margin. Revenue grew to $402.84B in 2025, while analyst consensus is overwhelmingly bullish with an 86.84% buy rating and $457.50 price target. Recent news highlights AI advancements and regulatory scrutiny.
Outlook is positive given earnings momentum and AI leadership, but risks include regulatory probes and high valuation multiples. The stock offers growth potential with disciplined risk management advised amid technical weakness and competitive pressures.
Trailing returns across standard periods
Latest headlines on both assets
Byrna Technologies specializes in less-lethal personal security devices. It develops and manufactures innovative handheld launchers and projectiles designed for self-defense, law enforcement, and private security use.
Read more on BYRN →Alphabet Inc. operates as a holding company. The Company, through its subsidiaries, provides web-based search, advertisements, maps, software applications, mobile operating systems, consumer content, enterprise solutions, commerce, and hardware products.
Read more on GOOG →