Byrna Technologies Inc vs Dicks Sporting Goods Inc — how do they compare? Byrna Technologies Inc trades at $4.32 (market cap $106.74M), while Dicks Sporting Goods Inc trades at $203.61 (market cap $18.35B). The key difference: Dicks Sporting Goods Inc is far larger — about 171.9× Byrna Technologies Inc's market cap, and Dicks Sporting Goods Inc pays a 2.44% dividend while Byrna Technologies Inc pays none. Which is the better fit depends on your goals.
| BYRN | DKS | |
|---|---|---|
Market Cap | $106.74M | $18.35B |
Sector | Technology | Consumer Cyclical |
52-Week High | $27.63 | $239.17 |
52-Week Low | $3.18 | $187.78 |
Enterprise Value | $98.35M | $25.14B |
Dividend Yield | — | 2.44% |
Signals from Pluang's Aura AI — not financial advice
BYRN trades at $4.34, down 10.52% in 24 hours, with a mixed technical outlook showing bullish moving averages but neutral oscillators. The company reported a net loss in 2026 with a negative net income margin of -3.39%, though it maintains a strong gross profit margin of 52.51%. Recent leadership appointments aim to bolster marketing and retail expansion, while Q2 2026 earnings missed estimates with a loss of $0.44 per share.
The outlook is challenged by recent earnings misses and declining revenue, but analyst consensus remains bullish with 71% buy ratings. Key risks include execution in sales turnaround and competitive pressures. Upside depends on successful implementation of new growth initiatives and improved financial performance in upcoming quarters.
Dick's Sporting Goods (DKS) trades at $201.95, down 5.67% in the past 24 hours, with technical indicators showing a bearish trend and key support at $198. Fundamentally, the company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $2.90 beating expectations, and maintains solid profitability with a 32.21% gross margin and 20.9% ROE. Recent news highlights analyst upgrades and positive coverage, while the company announced a $1.25 dividend payable in June 2026.
The outlook for DKS is mixed; analyst consensus is bullish with a $263.22 price target and no sell ratings, but technical weakness and a recent decline pose near-term risks. Investment opportunities include undervaluation based on a P/E of 19.96 and accelerating sales growth, while risks involve competitive pressures and potential fiduciary concerns highlighted in recent shareholder litigation news.
Trailing returns across standard periods
Byrna Technologies specializes in less-lethal personal security devices. It develops and manufactures innovative handheld launchers and projectiles designed for self-defense, law enforcement, and private security use.
Read more on BYRN →Dick's Sporting Goods is a leading omni-channel sporting goods retailer in the US It offers an extensive assortment of authentic sports equipment, apparel, footwear, and accessories through its stores and digital platforms.
Read more on DKS →