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Compare British American Tobacco PLC (BTI) vs Under Armour Inc Class A (UAA) Price & Performance

British American Tobacco PLCTrade
Under Armour Inc Class ATrade

Price performance (Past 24H)

Key statistics

British American Tobacco PLC vs Under Armour Inc Class A — how do they compare? British American Tobacco PLC trades at $55.9 (market cap $122.36B), while Under Armour Inc Class A trades at $5.29 (market cap $2.26B). The key difference: British American Tobacco PLC is far larger — about 54.1× Under Armour Inc Class A's market cap, and British American Tobacco PLC pays a 5.88% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals.

BTIUAA
Market Cap
$122.36B$2.26B
Sector
Consumer StaplesConsumer Cyclical
52-Week High
$66.70$8.14
52-Week Low
$50.39$4.17
Enterprise Value
$166.31B$3.24B
Dividend Yield
5.88%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

British American Tobacco PLC

BTI trades at $55.9, down 2.02% today, with a bearish technical signal overall despite bullish oscillators. The company reported Q2 2026 EPS of $2.25, beating expectations, and maintains strong profitability with a 24.99% net income margin. Recent news highlights its strategic tech partnership with ITC Infotech and workforce restructuring to cut costs.

Outlook is mixed: strong fundamentals and a 66.67% analyst buy rating support upside, but technical weakness and regulatory risks pose challenges. The stock offers value with a P/E of 14.48 and dividend yield, yet faces headwinds from declining combustibles and debt levels.

Under Armour Inc Class A

Under Armour (UAA) is trading at $5.245, down 10.49% today, reflecting ongoing challenges with revenue declines and negative profitability. The stock shows bearish technical signals with oversold RSI readings, while fundamentals reveal a net loss of -$201.27M in 2025 and negative cash flow trends. Recent Q1 2027 earnings beat expectations but revealed weaker revenue and cautious guidance, with management maintaining profitability outlook despite sales headwinds.

The outlook remains challenging with declining revenues and negative margins, though current valuation metrics appear reasonable. Key risks include weak North American demand and competitive pressures, while potential catalysts include new product collaborations and cost management. Analyst consensus is mixed with 27% buy ratings but a $6.67 price target suggesting 27% upside from current levels.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About British American Tobacco PLC

Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.

Read more on BTI

About Under Armour Inc Class A

Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.

Read more on UAA