British American Tobacco PLC vs Trade Desk Inc — how do they compare? British American Tobacco PLC trades at $56.94 (market cap $122.36B), while Trade Desk Inc trades at $13.53 (market cap $6.37B). The key difference: British American Tobacco PLC is far larger — about 19.2× Trade Desk Inc's market cap, and British American Tobacco PLC pays a 5.88% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| BTI | TTD | |
|---|---|---|
Market Cap | $122.36B | $6.37B |
Sector | Consumer Staples | Technology |
52-Week High | $66.70 | $55.36 |
52-Week Low | $50.39 | $13.39 |
Enterprise Value | $166.31B | $5.32B |
Dividend Yield | 5.88% | — |
Trailing returns across standard periods
Latest headlines on both assets
Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.
Read more on BTI →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →