Compare British American Tobacco PLC (BTI) vs Snap Inc (SNAP) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
British American Tobacco PLC vs Snap Inc — how do they compare? British American Tobacco PLC trades at $58.93 (market cap $124.84B), while Snap Inc trades at $4.84 (market cap $7.87B). The key difference: British American Tobacco PLC is far larger — about 15.9× Snap Inc's market cap, and British American Tobacco PLC pays a 5.74% dividend while Snap Inc pays none. Which is the better fit depends on your goals.
| BTI | SNAP | |
|---|---|---|
Market Cap | $124.84B | $7.87B |
Sector | Consumer Staples | Media |
52-Week High | $66.70 | $10.35 |
52-Week Low | $50.39 | $3.93 |
Enterprise Value | $166.06B | $9.25B |
Dividend Yield | 5.74% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
British American Tobacco (BTI) trades at $58.95, down 1.78% on the day, with mixed technical signals showing bearish moving averages but neutral oscillators. Fundamentally, the company maintains strong profitability with 30.32% net income margin and attractive valuation at 12.79 P/E ratio. Recent earnings show beats in Q2 and Q4 2025, though Q4 2024 missed expectations. The company is undergoing restructuring with 5,500 job cuts announced in June 2026 to streamline operations and reduce costs.
BTI presents a compelling value opportunity with strong dividend yield and improving earnings trajectory, though facing regulatory headwinds and declining cigarette volumes. The stock's current valuation appears attractive relative to historical levels, supported by robust cash flow generation and strategic pivot toward smoke-free products. Key risks include ongoing regulatory pressures and consumer shift away from traditional tobacco products.
Snap Inc. (SNAP) trades at $4.665, down 0.32% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported revenue of $5.93B in 2025, with a net loss of $460.49M, though losses have narrowed year-over-year. Recent news highlights the launch of high-priced AR glasses, which has drawn investor skepticism and contributed to stock volatility.
The outlook remains cautious; while cost-cutting and revenue growth offer potential, persistent losses, high debt, and competitive pressures pose significant risks. Analyst consensus is mixed with a $6.82 price target, suggesting moderate upside if execution improves, but the stock faces headwinds from weak profitability and market sentiment.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About British American Tobacco PLC
Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.
Read more on BTI →About Snap Inc
Snap, which refers to itself as a camera company, has one of the most popular social networking apps, Snapchat, in developed regions such as North America and Europe. The firm has approximately 158 million daily active users. Snap generates nearly all of its revenue from advertising with 88% coming from the U.S. The firm is headquartered in Venice, California.
Read more on SNAP →
