Compare British American Tobacco PLC (BTI) vs Reddit Inc (RDDT) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
British American Tobacco PLC vs Reddit Inc — how do they compare? British American Tobacco PLC trades at $58.79 (market cap $124.84B), while Reddit Inc trades at $193.11 (market cap $39.13B). The key difference: British American Tobacco PLC is far larger — about 3.2× Reddit Inc's market cap, and British American Tobacco PLC pays a 5.74% dividend while Reddit Inc pays none. Which is the better fit depends on your goals.
| BTI | RDDT | |
|---|---|---|
Market Cap | $124.84B | $39.13B |
Sector | Consumer Staples | Media |
52-Week High | $66.70 | $270.71 |
52-Week Low | $50.39 | $121.84 |
Enterprise Value | $166.06B | $36.38B |
Dividend Yield | 5.74% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
British American Tobacco (BTI) trades at $58.95, down 1.78% on the day, with mixed technical signals showing bearish moving averages but neutral oscillators. Fundamentally, the company maintains strong profitability with 30.32% net income margin and attractive valuation at 12.79 P/E ratio. Recent earnings show beats in Q2 and Q4 2025, though Q4 2024 missed expectations. The company is undergoing restructuring with 5,500 job cuts announced in June 2026 to streamline operations and reduce costs.
BTI presents a compelling value opportunity with strong dividend yield and improving earnings trajectory, though facing regulatory headwinds and declining cigarette volumes. The stock's current valuation appears attractive relative to historical levels, supported by robust cash flow generation and strategic pivot toward smoke-free products. Key risks include ongoing regulatory pressures and consumer shift away from traditional tobacco products.
Reddit (RDDT) trades at $200.71, up 2.71% today, with a bullish technical outlook supported by moving averages and ADX signals. The stock shows strong fundamentals with 45% revenue growth, a 28.6% net income margin, and robust cash flow. Recent news highlights AI safety initiatives and digital ad momentum, while Q2 2026 earnings are anticipated on July 30, 2026.
The investment outlook is positive, driven by earnings beats, analyst consensus of $235.25 price target, and 63% buy ratings. Risks include high valuation multiples and competitive pressures in digital advertising. Upside potential hinges on sustained user engagement and execution of growth strategies.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About British American Tobacco PLC
Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.
Read more on BTI →About Reddit Inc
Reddit Inc. operates a vast network of online communities organized around various interests, known as 'subreddits'. Functioning as a hybrid of a social media platform and a discussion forum, the company generates revenue primarily through advertising and premium subscriptions. Reddit is a major hub for user-generated content, trending news, and viral discussions, and it is a key player in the digital advertising and social media landscape.
Read more on RDDT →
