Compare British American Tobacco PLC (BTI) vs Meta Platforms Inc (META) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
British American Tobacco PLC vs Meta Platforms Inc — how do they compare? British American Tobacco PLC trades at $59.51 (market cap $124.84B), while Meta Platforms Inc trades at $675.91 (market cap $1.68T). The key difference: Meta Platforms Inc is far larger — about 13.5× British American Tobacco PLC's market cap, and British American Tobacco PLC pays the higher dividend (5.74%). Which is the better fit depends on your goals.
| BTI | META | |
|---|---|---|
Market Cap | $124.84B | $1.68T |
Sector | Consumer Staples | Media |
52-Week High | $66.70 | $790.00 |
52-Week Low | $50.39 | $525.72 |
Enterprise Value | $166.06B | $1.68T |
Dividend Yield | 5.74% | 0.32% |
Volume | — | 24,093,972 |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
British American Tobacco (BTI) trades at $58.95, down 1.78% on the day, with mixed technical signals showing bearish moving averages but neutral oscillators. Fundamentally, the company maintains strong profitability with 30.32% net income margin and attractive valuation at 12.79 P/E ratio. Recent earnings show beats in Q2 and Q4 2025, though Q4 2024 missed expectations. The company is undergoing restructuring with 5,500 job cuts announced in June 2026 to streamline operations and reduce costs.
BTI presents a compelling value opportunity with strong dividend yield and improving earnings trajectory, though facing regulatory headwinds and declining cigarette volumes. The stock's current valuation appears attractive relative to historical levels, supported by robust cash flow generation and strategic pivot toward smoke-free products. Key risks include ongoing regulatory pressures and consumer shift away from traditional tobacco products.
META stock trades at $684.48, up 4.23% in the last session, reflecting strong momentum. The company reported robust earnings beats in recent quarters, with Q1 2026 EPS of $10.44 significantly exceeding the $6.70 estimate. Revenue growth remains impressive, climbing from $116.6B in 2022 to $201.0B in 2025. Technical indicators show a bullish trend, with the stock near key resistance levels, while high RSI readings suggest potential overbought conditions.
The outlook for META is positive, driven by AI innovation like the Muse Spark launch and solid financials, but risks include regulatory lawsuits and high capital expenditure. Analyst consensus is strongly bullish with a $815.44 price target, indicating substantial upside from current levels.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About British American Tobacco PLC
Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.
Read more on BTI →About Meta Platforms Inc
Meta Platforms Inc., doing business as Meta and previously known as Facebook Inc. It's a company that acts as a parent platform for Facebook, Messenger, Instagram, Whatsapp, Oculus and other subsidiaries. Among these platforms, Facebook is the number one social media platform in terms of the number of active users.
Read more on META →
