British American Tobacco PLC vs McDonald's Corp — how do they compare? British American Tobacco PLC trades at $58.77 (market cap $124.84B), while McDonald's Corp trades at $269.12 (market cap $191.08B). The key difference: McDonald's Corp is the larger of the two by market cap, and British American Tobacco PLC pays the higher dividend (5.74%). Which is the better fit depends on your goals.
| BTI | MCD | |
|---|---|---|
Market Cap | $124.84B | $191.08B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $66.70 | $341.06 |
52-Week Low | $50.39 | $264.54 |
Enterprise Value | $166.06B | $244.79B |
Dividend Yield | 5.74% | 2.77% |
Volume | — | 2,230,036 |
Signals from Pluang's Aura AI — not financial advice
British American Tobacco (BTI) trades at $58.95, down 1.78% on the day, with mixed technical signals showing bearish moving averages but neutral oscillators. Fundamentally, the company maintains strong profitability with 30.32% net income margin and attractive valuation at 12.79 P/E ratio. Recent earnings show beats in Q2 and Q4 2025, though Q4 2024 missed expectations. The company is undergoing restructuring with 5,500 job cuts announced in June 2026 to streamline operations and reduce costs.
BTI presents a compelling value opportunity with strong dividend yield and improving earnings trajectory, though facing regulatory headwinds and declining cigarette volumes. The stock's current valuation appears attractive relative to historical levels, supported by robust cash flow generation and strategic pivot toward smoke-free products. Key risks include ongoing regulatory pressures and consumer shift away from traditional tobacco products.
McDonald's (MCD) trades at $272.61, down 0.72% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported revenue of $26.89 billion in 2025, with a net income margin of 31.62%, and recently unveiled its 'McDonald's NEXT' growth strategy focusing on automation and menu innovation. Analyst consensus is a Buy with a $325.50 price target, indicating significant upside potential.
The outlook for MCD is positive due to strong fundamentals, consistent profitability, and strategic initiatives to drive growth. Key risks include inflationary pressures on franchisee margins and competitive threats. The stock presents a long-term opportunity supported by analyst optimism and a resilient business model, though near-term volatility may persist.
Trailing returns across standard periods
Latest headlines on both assets
Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.
Read more on BTI →McDonald's Corporation franchises and operates fast-food restaurants in the global restaurant industry. The Company's restaurants serves a variety of value-priced menu products in countries around the world.
Read more on MCD →