Compare British American Tobacco PLC (BTI) vs Five9 Inc (FIVN) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
British American Tobacco PLC vs Five9 Inc — how do they compare? British American Tobacco PLC trades at $57.48 (market cap $120.84B), while Five9 Inc trades at $33.69 (market cap $2.33B). The key difference: British American Tobacco PLC is far larger — about 51.9× Five9 Inc's market cap, and British American Tobacco PLC pays a 5.98% dividend while Five9 Inc pays none. Which is the better fit depends on your goals.
| BTI | FIVN | |
|---|---|---|
Market Cap | $120.84B | $2.33B |
Sector | Consumer Staples | Technology |
52-Week High | $66.70 | $34.48 |
52-Week Low | $50.39 | $13.61 |
Enterprise Value | $164.79B | $2.48B |
Dividend Yield | 5.98% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
British American Tobacco (BTI) trades at $57.35, up 0.95% with a bearish technical signal despite recent earnings beats. The company maintains strong profitability with 24.99% net income margin and 13.33% ROE, supported by $25.6B revenue. Recent restructuring including 5,500 job cuts aims to streamline operations while maintaining dividend payments of $0.83 per share. Cash flow trends show operational strength despite recent net cash outflow of -$1.1B in 2025.
BTI presents a mixed outlook with attractive valuation (P/E 14.21) and 66.7% analyst buy rating, but faces regulatory headwinds and declining combustible sales. The transition to next-generation products like Velo nicotine pouches shows promise, though execution risks remain. The stock offers income appeal with consistent dividends but requires monitoring of debt levels and market share trends in non-combustible segments.
FIVN trades at $33.80, up 3.59% today, near its 52-week high of $34.58. The stock shows a bullish technical trend with strong moving averages and has beaten earnings estimates for three consecutive quarters. Revenue growth is accelerating, with 2025 revenue reaching $1.15 billion and net income turning positive at $39.42 million, marking a significant improvement from prior losses. Recent management appointments and AI-driven subscription growth are positive catalysts.
The outlook is positive given earnings momentum and analyst support, but risks include high valuation multiples, ongoing legal scrutiny, and dependence on competitive AI adoption. With 61% of analysts rating it a Buy and a consensus target of $32.67, near-term upside appears limited, but execution on guidance could drive further gains.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About British American Tobacco PLC
Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.
Read more on BTI →About Five9 Inc
Five9 provides cloud-native contact center software that enables digital customer service, sales, and marketing engagement. The company's Virtual Contact Center platform combines core telephony functionality, omnichannel engagement capabilities, and various software modules into a unified cloud contact-center-as-a-service, or CCaaS, platform. Five9's artificial intelligence and automation portfolio supplements and enhances the firm's core CCaaS offerings, including solutions for digital self-service, agent assist technology, and workflow automation. Five9 also offers workforce optimization products that optimize call center efficiency through workforce management solutions, manage interaction quality, and track agent performance.
Read more on FIVN →
