British American Tobacco PLC vs Five9 Inc — how do they compare? British American Tobacco PLC trades at $57.33 (market cap $120.84B), while Five9 Inc trades at $33.74 (market cap $2.33B). The key difference: British American Tobacco PLC is far larger — about 51.9× Five9 Inc's market cap, and British American Tobacco PLC pays a 5.98% dividend while Five9 Inc pays none. Which is the better fit depends on your goals.
| BTI | FIVN | |
|---|---|---|
Market Cap | $120.84B | $2.33B |
Sector | Consumer Staples | Technology |
52-Week High | $66.70 | $34.48 |
52-Week Low | $50.39 | $13.61 |
Enterprise Value | $164.79B | $2.48B |
Dividend Yield | 5.98% | — |
Trailing returns across standard periods
Latest headlines on both assets
Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.
Read more on BTI →Five9 provides cloud-native contact center software that enables digital customer service, sales, and marketing engagement. The company's Virtual Contact Center platform combines core telephony functionality, omnichannel engagement capabilities, and various software modules into a unified cloud contact-center-as-a-service, or CCaaS, platform. Five9's artificial intelligence and automation portfolio supplements and enhances the firm's core CCaaS offerings, including solutions for digital self-service, agent assist technology, and workflow automation. Five9 also offers workforce optimization products that optimize call center efficiency through workforce management solutions, manage interaction quality, and track agent performance.
Read more on FIVN →