British American Tobacco PLC vs Diageo plc — how do they compare? British American Tobacco PLC trades at $56.69 (market cap $122.36B), while Diageo plc trades at $94.28 (market cap $53.05B). The key difference: British American Tobacco PLC is far larger — about 2.3× Diageo plc's market cap, and British American Tobacco PLC pays the higher dividend (5.88%). Which is the better fit depends on your goals.
| BTI | DEO | |
|---|---|---|
Market Cap | $122.36B | $53.05B |
Sector | Consumer Staples | Technology |
52-Week High | $66.70 | $115.33 |
52-Week Low | $50.39 | $72.47 |
Enterprise Value | $166.31B | $72.54B |
Dividend Yield | 5.88% | 3.5% |
Trailing returns across standard periods
Latest headlines on both assets
Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.
Read more on BTI →Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.
Read more on DEO →