British American Tobacco PLC vs Deckers Outdoor Corp — how do they compare? British American Tobacco PLC trades at $58.25 (market cap $124.85B), while Deckers Outdoor Corp trades at $106.98 (market cap $14.97B). The key difference: British American Tobacco PLC is far larger — about 8.3× Deckers Outdoor Corp's market cap, and British American Tobacco PLC pays a 5.66% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| BTI | DECK | |
|---|---|---|
Market Cap | $124.85B | $14.97B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $66.70 | $123.91 |
52-Week Low | $50.39 | $79.54 |
Enterprise Value | $166.07B | $13.44B |
Dividend Yield | 5.66% | — |
Trailing returns across standard periods
Latest headlines on both assets
Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.
Read more on BTI →Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →