British American Tobacco PLC vs Byrna Technologies Inc — how do they compare? British American Tobacco PLC trades at $57.1 (market cap $122.36B), while Byrna Technologies Inc trades at $4.68 (market cap $106.74M). The key difference: British American Tobacco PLC is far larger — about 1146.3× Byrna Technologies Inc's market cap, and British American Tobacco PLC pays a 5.88% dividend while Byrna Technologies Inc pays none. Which is the better fit depends on your goals.
| BTI | BYRN | |
|---|---|---|
Market Cap | $122.36B | $106.74M |
Sector | Consumer Staples | Technology |
52-Week High | $66.70 | $27.63 |
52-Week Low | $50.39 | $3.18 |
Enterprise Value | $166.31B | $98.35M |
Dividend Yield | 5.88% | — |
Signals from Pluang's Aura AI — not financial advice
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BYRN trades at $4.45, up 2.06% today, but faces bearish technical signals and recent earnings challenges. The company reported a Q2 2026 loss of $0.44 per share, missing estimates, with revenue declining 42.5% year-over-year. Despite a 71.4% analyst buy rating, negative net income margin and cash flow concerns highlight operational headwinds. Recent management appointments aim to revitalize marketing and retail growth.
Outlook remains cautious due to weak sales trends and profitability issues, though strategic hires and acquisitions could support a turnaround. Key risks include sustained revenue declines and competitive pressures. Investors should weigh analyst optimism against fundamental weaknesses before considering a position.
Trailing returns across standard periods
Latest headlines on both assets
Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.
Read more on BTI →Byrna Technologies specializes in less-lethal personal security devices. It develops and manufactures innovative handheld launchers and projectiles designed for self-defense, law enforcement, and private security use.
Read more on BYRN →