Box Inc vs Amplify Cybersecurity ETF — how do they compare? Box Inc trades at $29.3 (market cap $4.16B), while Amplify Cybersecurity ETF trades at $114.3. The key difference: Amplify Cybersecurity ETF is trading nearer its 52-week high, Box Inc nearer its low. Which is the better fit depends on your goals.
| BOX | HACK | |
|---|---|---|
Market Cap | $4.16B | — |
Sector | Technology | Sector/Thematic |
52-Week High | $33.55 | $114.29 |
52-Week Low | $21.37 | $70.69 |
Enterprise Value | $4.71B | — |
Signals from Pluang's Aura AI — not financial advice
BOX trades at $29.41, up 2.69% today, near its consensus price target low of $29.00. The stock shows strong technical momentum with bullish moving averages, though RSI levels indicate overbought conditions. Fundamentally, revenue grew to $1.09B in 2025 with net income surging to $244.62M, reflecting a robust profit margin expansion. Recent earnings beats in Q4 2025 and Q1 2026 support positive sentiment, while the company expanded Box Zones globally to enhance data governance (Business Wire, 2026-06-30).
The outlook remains favorable with a $37.00 analyst price target implying 26% upside, backed by 60.7% buy ratings. Key risks include high P/E of 45.95 suggesting premium valuation, competitive pressures in content management, and debt levels requiring monitoring. Positive cash flow trends and strategic expansions provide growth catalysts, but investors should weigh valuation concerns against earnings momentum.
HACK trades at $109.28, up 0.28% with a bullish technical outlook supported by strong moving average signals. The cybersecurity ETF benefits from growing sector spending exceeding $300 billion in 2026 and recent momentum hitting 52-week highs. However, overbought RSI readings suggest potential near-term consolidation. The fund captures the expanding cybersecurity market driven by AI-powered threats and increased enterprise security budgets.
The outlook remains positive as cybersecurity becomes essential infrastructure, though elevated valuations and technical overbought conditions present near-term risks. Long-term growth drivers include AI-driven security demands and regulatory compliance requirements, but sector competition and market volatility could pressure returns.
Trailing returns across standard periods
Box is a cloud-based content services platform that provides cloud-based storage and workflow collaboration services for enterprise customers. The firm was founded in 2005 as a file sync and sharing provider. More recently, however, the company has focused on bolstering its product portfolio by adding tools such as governance and e-signature that enhance workflow management and collaboration.
Read more on BOX →HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →