Compare Booking Holdings Inc (BKNG) vs Microsoft (MSFT) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Booking Holdings Inc vs Microsoft — how do they compare? Booking Holdings Inc trades at $179.99 (market cap $135.49B), while Microsoft trades at $396.7 (market cap $2.86T). The key difference: Microsoft is far larger — about 21.1× Booking Holdings Inc's market cap, and Microsoft pays the higher dividend (0.95%). Which is the better fit depends on your goals.
| BKNG | MSFT | |
|---|---|---|
Market Cap | $135.49B | $2.86T |
Sector | Consumer Cyclical | Technology |
52-Week High | $231.02 | $542.07 |
52-Week Low | $154.13 | $352.83 |
Enterprise Value | $138.41B | $2.84T |
Dividend Yield | 0.92% | 0.95% |
Volume | — | 36,654,621 |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Microsoft (MSFT) trades at $395.1, up 1.05% today, with a bearish technical signal from moving averages but neutral oscillators. The company reported strong quarterly earnings beats, with Q1 2026 EPS of $4.27 exceeding the $4.06 estimate. Revenue grew to $281.72B in 2025, with a net income margin of 39.34%. Analysts maintain a bullish consensus with an average price target of $551.62, though recent news highlights concerns over capital expenditure pressures and AI competition.
Outlook: Microsoft's robust cloud and AI positioning supports long-term growth, but near-term risks include high valuation multiples and spending fears. Investment opportunity lies in sustained earnings momentum and dividend reliability, while risks involve market volatility and execution challenges in AI deployments.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →About Microsoft
Microsoft Corporation develops, manufactures, licenses, sells, and supports software products. The Company offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. Microsoft also develops video game consoles and digital music entertainment devices.
Read more on MSFT →
