ProShares Ultra Bitcoin ETF vs Yum! Brands, Inc. — how do they compare? ProShares Ultra Bitcoin ETF trades at $9.37, while Yum! Brands, Inc. trades at $144.75 (market cap $39.50B). The key difference: Yum! Brands, Inc. pays a 2.07% dividend while ProShares Ultra Bitcoin ETF pays none, and Yum! Brands, Inc. is trading nearer its 52-week high, ProShares Ultra Bitcoin ETF nearer its low. Which is the better fit depends on your goals.
| BITU | YUM | |
|---|---|---|
Sector | Leveraged / Inverse | Consumer Cyclical |
52-Week High | $64.41 | $168.16 |
52-Week Low | $8.12 | $138.21 |
Market Cap | — | $39.50B |
Enterprise Value | — | $51.10B |
Dividend Yield | — | 2.07% |
Trailing returns across standard periods
BITU is a leveraged ETF that seeks to provide two times (2x) the daily performance of Bitcoin. It is designed for sophisticated investors looking for magnified exposure to Bitcoin’s daily price movements.
Read more on BITU →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
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