ProShares Ultra Bitcoin ETF vs General Mills, Inc. — how do they compare? ProShares Ultra Bitcoin ETF trades at $9.36, while General Mills, Inc. trades at $37.81 (market cap $20.24B). The key difference: General Mills, Inc. pays a 6.43% dividend while ProShares Ultra Bitcoin ETF pays none, and General Mills, Inc. is trading nearer its 52-week high, ProShares Ultra Bitcoin ETF nearer its low. Which is the better fit depends on your goals.
| BITU | GIS | |
|---|---|---|
Sector | Leveraged / Inverse | Consumer Staples |
52-Week High | $64.41 | $51.11 |
52-Week Low | $8.12 | $32.17 |
Market Cap | — | $20.24B |
Enterprise Value | — | $33.73B |
Dividend Yield | — | 6.43% |
Trailing returns across standard periods
BITU is a leveraged ETF that seeks to provide two times (2x) the daily performance of Bitcoin. It is designed for sophisticated investors looking for magnified exposure to Bitcoin’s daily price movements.
Read more on BITU →General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →