Franklin Resources, Inc. vs Exxon Mobil Corporation — how do they compare? Franklin Resources, Inc. trades at $33.61 (market cap $17.03B), while Exxon Mobil Corporation trades at $160.75 (market cap $634.34B). The key difference: Exxon Mobil Corporation is far larger — about 37.2× Franklin Resources, Inc.'s market cap, and Franklin Resources, Inc. pays the higher dividend (3.94%). Which is the better fit depends on your goals.
| BEN | XOM | |
|---|---|---|
Market Cap | $17.03B | $634.34B |
Sector | Financials | Energy |
52-Week High | $35.77 | $171.52 |
52-Week Low | $21.18 | $105.83 |
Enterprise Value | $29.98B | $673.57B |
Dividend Yield | 3.94% | 2.69% |
Signals from Pluang's Aura AI — not financial advice
Franklin Resources (BEN) trades at $33.77, down 0.68% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $36.50. The company reported record AUM of $1.80 trillion as of July 31, 2026 (Business Wire, 2026-08-05), and has beaten EPS estimates for the last three quarters, with Q3 2026 results showing strong net inflows and margin expansion. Revenue for 2025 was $8.77 billion, with net income of $524.90 million.
The outlook is positive, driven by earnings beats, AUM growth, and diversification into private markets, but risks include inconsistent cash flow trends and competitive pressures. Analyst sentiment is mixed, with 59% hold ratings, indicating cautious optimism amid execution risks.
ExxonMobil (XOM) trades at $152.94, down 1.22% on the day, with a bullish technical signal from moving averages but neutral oscillators. Revenue declined to $323.91B in 2025, with net income at $28.84B, while the P/E ratio stands at 25.76. Recent news highlights Exxon's Permian Basin advantages and warnings of potential oil price spikes to $160 per barrel amid Middle East tensions.
Outlook is mixed: strong cash flow and low breakeven costs support dividends, but falling profit margins and net cash outflows pose risks. Analyst consensus is a buy with a $163.71 price target, though geopolitical volatility and energy transition pressures remain key concerns for investors.
Trailing returns across standard periods
Latest headlines on both assets
Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →Exxon Mobil Corporation operates petroleum and petro chemicals businesses. The Company provides operations include exploration and production of oil and gas, electric power generation, and coal and minerals operations. Exxon Mobil also manufactures and markets fuels, lubricants, and chemicals. Exxon Mobil serves customers worldwide.
Read more on XOM →