Franklin Resources, Inc. vs Visa Inc — how do they compare? Franklin Resources, Inc. trades at $33.37 (market cap $17.03B), while Visa Inc trades at $362.71 (market cap $668.96B). The key difference: Visa Inc is far larger — about 39.3× Franklin Resources, Inc.'s market cap, and Franklin Resources, Inc. pays the higher dividend (3.94%). Which is the better fit depends on your goals.
| BEN | V | |
|---|---|---|
Market Cap | $17.03B | $668.96B |
Sector | Financials | Financials |
52-Week High | $35.77 | $370.47 |
52-Week Low | $21.18 | $295.52 |
Enterprise Value | $29.98B | $679.54B |
Dividend Yield | 3.94% | 0.74% |
Volume | — | 10,431,336 |
Signals from Pluang's Aura AI — not financial advice
Franklin Resources (BEN) trades at $33.77, down 0.68% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $36.50. The company reported record AUM of $1.80 trillion as of July 31, 2026 (Business Wire, 2026-08-05), and has beaten EPS estimates for the last three quarters, with Q3 2026 results showing strong net inflows and margin expansion. Revenue for 2025 was $8.77 billion, with net income of $524.90 million.
The outlook is positive, driven by earnings beats, AUM growth, and diversification into private markets, but risks include inconsistent cash flow trends and competitive pressures. Analyst sentiment is mixed, with 59% hold ratings, indicating cautious optimism amid execution risks.
Visa (V) trades at $362.82, up 0.09% on the day, with strong fundamentals including a 50.78% net income margin and consistent earnings beats. The stock is near-term bearish technically but supported by a bullish analyst consensus with a $426.31 price target. Recent news highlights Visa's expansion into AI-driven commerce and stablecoin partnerships, positioning it for future growth amid digital payment evolution.
Visa's outlook remains positive due to robust profitability, strategic tech initiatives, and Wall Street support, though risks include competitive fintech disruption and regulatory pressures. The stock offers long-term growth potential, with current valuation metrics like a P/E of 30.75 reflecting premium pricing justified by its market leadership and earnings trajectory.
Trailing returns across standard periods
Latest headlines on both assets
Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →Visa Inc. operates a retail electronic payments network and manages global financial services. The Company also offers global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses, and government entities.
Read more on V →