Franklin Resources, Inc. vs Visa Inc — how do they compare? Franklin Resources, Inc. trades at $33.24 (market cap $17.22B), while Visa Inc trades at $355.76 (market cap $677.06B). The key difference: Visa Inc is far larger — about 39.3× Franklin Resources, Inc.'s market cap, and Franklin Resources, Inc. pays the higher dividend (3.98%). Which is the better fit depends on your goals.
| BEN | V | |
|---|---|---|
Market Cap | $17.22B | $677.06B |
Sector | Financials | Financials |
52-Week High | $34.44 | $362.13 |
52-Week Low | $21.18 | $295.52 |
Enterprise Value | $29.05B | $687.65B |
Dividend Yield | 3.98% | 0.75% |
Volume | — | 10,431,336 |
Signals from Pluang's Aura AI — not financial advice
Franklin Resources (BEN) trades at $32.83, down 2.0% today, with a bullish technical signal from moving averages despite bearish oscillators. The company shows steady revenue growth to $8.77B in 2025 and has beaten earnings estimates for three consecutive quarters. Recent news highlights dividend sustainability and AUM growth to $1.79 trillion in June 2026, while analyst consensus leans neutral with a $34.67 price target.
BEN presents a mixed outlook with strong dividend appeal and earnings momentum offset by modest profitability metrics (ROE 2.08%) and negative cash flow trends. Near-term catalysts include Q3 earnings on July 31, 2026, but investors face risks from competitive pressures and market-sensitive AUM fluctuations. The stock trades at a reasonable P/E of 25.06 with upside to consensus target.
Visa (V) trades at $357.75, up 2.52% today, with a bullish technical signal and strong fundamentals. Recent quarters show consistent earnings beats, with Q1 2026 EPS of $3.31 exceeding the $3.10 estimate. Revenue grew to $40.0 billion in 2025, and net income margin remains robust at 51.68%. The stock is near its pivot point of $357, with support at $354 and resistance at $360. Analysts maintain a strong buy consensus, with an average price target of $394.50.
The outlook for Visa is positive, driven by earnings momentum and strategic initiatives like AI-powered commerce tools. However, risks include competitive pressures from fintech and regulatory scrutiny. With 85% of analysts rating it a buy and institutional holdings increasing, the stock offers growth potential but requires monitoring of payment industry disruptions.
Trailing returns across standard periods
Latest headlines on both assets
Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →Visa Inc. operates a retail electronic payments network and manages global financial services. The Company also offers global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses, and government entities.
Read more on V →