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Compare Franklin Resources, Inc. (BEN) vs Direxion Daily S&P 500 Bull 3X Shares (SPXL) Price & Performance

Franklin Resources, Inc.Trade
Direxion Daily S&P 500 Bull 3X SharesTrade

Price performance (Past 24H)

Key statistics

Franklin Resources, Inc. vs Direxion Daily S&P 500 Bull 3X Shares — how do they compare? Franklin Resources, Inc. trades at $33.64 (market cap $16.95B), while Direxion Daily S&P 500 Bull 3X Shares trades at $296. The key difference: Franklin Resources, Inc. pays a 3.96% dividend while Direxion Daily S&P 500 Bull 3X Shares pays none, and Direxion Daily S&P 500 Bull 3X Shares is trading nearer its 52-week high, Franklin Resources, Inc. nearer its low. Which is the better fit depends on your goals.

BENSPXL
Market Cap
$16.95B
Sector
FinancialsLeveraged / Inverse
52-Week High
$35.77$296.39
52-Week Low
$21.18$170.20
Enterprise Value
$29.90B
Dividend Yield
3.96%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Franklin Resources, Inc.

Franklin Resources (BEN) trades at $33.56, up 0.12% on the day, with a bullish technical signal and consistent earnings beats. The company reported record AUM of $1.80 trillion as of July 31, 2026, driven by strong inflows and diversification efforts. Valuation ratios include a P/E of 22.69 and P/S of 1.85, while profitability shows a net income margin of 8.72%.

The outlook is positive with analyst consensus price target of $36.50, though risks include volatile cash flows and competitive pressures. Upside potential hinges on sustained AUM growth and margin expansion, while investor sentiment is mixed with 59% hold ratings amid recent institutional selling.

Direxion Daily S&P 500 Bull 3X Shares

SPXL, a leveraged ETF tracking the S&P 500, trades at $295.99, down 0.07% on the day, with technical indicators showing a bullish moving average trend but overbought RSI signals. The ETF reflects the S&P 500's record highs, driven by strong corporate earnings and AI optimism, though valuation concerns persist. Recent news highlights mixed sentiment, with JPMorgan raising its S&P 500 target to 8,000 while some warn of overvaluation risks.

The outlook for SPXL hinges on S&P 500 performance, offering amplified gains in a bullish market but heightened losses in downturns. Key opportunities include continued AI-driven earnings growth, while risks involve market volatility, inflation reports, and potential pullbacks from elevated levels. Investors should weigh leverage effects against broader index trends.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Franklin Resources, Inc.

Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.

Read more on BEN

About Direxion Daily S&P 500 Bull 3X Shares

SPXL aims for 300% of the S&P 500's daily performance. It uses swaps and futures to provide 3x leverage, making it a high-risk tool for short-term traders. Due to daily resets, it is prone to volatility decay and is not intended for long-term holding.

Read more on SPXL