Franklin Resources, Inc. vs Snap Inc — how do they compare? Franklin Resources, Inc. trades at $33.24 (market cap $17.06B), while Snap Inc trades at $4.67 (market cap $7.84B). The key difference: Franklin Resources, Inc. is far larger — about 2.2× Snap Inc's market cap, and Franklin Resources, Inc. pays a 4.02% dividend while Snap Inc pays none. Which is the better fit depends on your goals.
| BEN | SNAP | |
|---|---|---|
Market Cap | $17.06B | $7.84B |
Sector | Financials | Media |
52-Week High | $34.44 | $10.35 |
52-Week Low | $21.18 | $3.93 |
Enterprise Value | $28.88B | $9.22B |
Dividend Yield | 4.02% | — |
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Snap Inc. (SNAP) trades at $4.665, down 0.32% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported revenue of $5.93B in 2025, with a net loss of $460.49M, though losses have narrowed year-over-year. Recent news highlights the launch of high-priced AR glasses, which has drawn investor skepticism and contributed to stock volatility.
The outlook remains cautious; while cost-cutting and revenue growth offer potential, persistent losses, high debt, and competitive pressures pose significant risks. Analyst consensus is mixed with a $6.82 price target, suggesting moderate upside if execution improves, but the stock faces headwinds from weak profitability and market sentiment.
Trailing returns across standard periods
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Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →Snap, which refers to itself as a camera company, has one of the most popular social networking apps, Snapchat, in developed regions such as North America and Europe. The firm has approximately 158 million daily active users. Snap generates nearly all of its revenue from advertising with 88% coming from the U.S. The firm is headquartered in Venice, California.
Read more on SNAP →