Compare Franklin Resources, Inc. (BEN) vs ProShares Ultra QQQ ETF (QLD) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Franklin Resources, Inc. vs ProShares Ultra QQQ ETF — how do they compare? Franklin Resources, Inc. trades at $33.75 (market cap $17.20B), while ProShares Ultra QQQ ETF trades at $93.65. The key difference: Franklin Resources, Inc. pays a 3.9% dividend while ProShares Ultra QQQ ETF pays none. Which is the better fit depends on your goals.
| BEN | QLD | |
|---|---|---|
Market Cap | $17.20B | — |
Sector | Financials | Leveraged / Inverse |
52-Week High | $35.77 | $100.53 |
52-Week Low | $21.18 | $57.16 |
Enterprise Value | $30.15B | — |
Dividend Yield | 3.9% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Franklin Resources (BEN) trades at $33.86, up 1.5% with a bullish technical signal supported by moving averages. The company shows improving fundamentals with four consecutive earnings beats, record AUM of $1.80 trillion as of July 2026, and margin expansion ahead of schedule. Revenue growth accelerated to $8.77B in 2025 with net income of $525M, while 2026 projections indicate further improvement to $9.3B revenue and $813M net income.
BEN presents a favorable risk-reward profile with analyst consensus target of $36.50 offering 8% upside. Strong institutional interest and positive earnings momentum support growth outlook, though modest ROE of 1.34% and competitive pressures in asset management remain key monitoring points. The stock's current valuation at P/E 22.85 appears reasonable given earnings acceleration and AUM growth trajectory.
QLD, a 2x leveraged ETF tracking the Nasdaq-100, trades at $92.32, up 1.41% today, with a bullish technical signal from moving averages. The ETF has delivered over 10,000% total return since inception, per Seeking Alpha on 2026-06-21, but lacks traditional financial ratios due to its structure. Recent news highlights institutional buying and tactical opportunities in tech.
Outlook is cautiously optimistic given bullish momentum and AI-driven tech exposure, but risks include daily leverage decay and market volatility. Investors face amplified gains or losses, with a maximum drawdown of 63.80% historically, as noted by The Motley Fool on 2026-05-13.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Franklin Resources, Inc.
Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →About ProShares Ultra QQQ ETF
QLD is a leveraged ETF that seeks daily investment results corresponding to 200% of the daily performance of the NASDAQ-100 Index. It achieves 2x leverage by investing in financial instruments such as swaps and is designed as a tactical trading tool for investors with a bullish (long) view on the NASDAQ-100. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.
Read more on QLD →
