Franklin Resources, Inc. vs Procter & Gamble Co — how do they compare? Franklin Resources, Inc. trades at $33.74 (market cap $17.22B), while Procter & Gamble Co trades at $147.94 (market cap $340.16B). The key difference: Procter & Gamble Co is far larger — about 19.8× Franklin Resources, Inc.'s market cap, and Franklin Resources, Inc. pays the higher dividend (3.98%). Which is the better fit depends on your goals.
| BEN | PG | |
|---|---|---|
Market Cap | $17.22B | $340.16B |
Sector | Financials | Consumer Staples |
52-Week High | $34.44 | $167.18 |
52-Week Low | $21.18 | $138.10 |
Enterprise Value | $29.05B | $365.64B |
Dividend Yield | 3.98% | 2.92% |
Volume | — | 6,423,436 |
Signals from Pluang's Aura AI — not financial advice
Franklin Resources (BEN) trades at $32.83, down 2.0% today, with a bullish technical signal from moving averages despite bearish oscillators. The company shows steady revenue growth to $8.77B in 2025 and has beaten earnings estimates for three consecutive quarters. Recent news highlights dividend sustainability and AUM growth to $1.79 trillion in June 2026, while analyst consensus leans neutral with a $34.67 price target.
BEN presents a mixed outlook with strong dividend appeal and earnings momentum offset by modest profitability metrics (ROE 2.08%) and negative cash flow trends. Near-term catalysts include Q3 earnings on July 31, 2026, but investors face risks from competitive pressures and market-sensitive AUM fluctuations. The stock trades at a reasonable P/E of 25.06 with upside to consensus target.
Procter & Gamble (PG) trades at $147.43, down 0.63% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported consistent earnings beats in recent quarters, with Q2 2026 EPS expected at $1.42. Revenue for 2025 reached $84.28 billion, with a net income margin of 19.16%, while valuation ratios like P/E of 21.36 and P/S of 4.09 reflect a premium to peers. Recent news highlights PG's dividend reliability and supply chain improvements.
The outlook for PG is mixed, with strong fundamentals and a 53.85% analyst buy rating supporting upside to a $161.71 consensus target, but risks include premium valuation concerns and soft demand. Investment appeal lies in its stable cash flow and 69-year dividend growth streak, though near-term volatility may persist due to economic headwinds.
Trailing returns across standard periods
Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →